Challenge
Ben’s Soft Pretzel’s, a fast-growing franchisor in Indiana, needed a marketing fulfillment partner to support its national expansion. With over 85 diverse locations in outlets, malls, stadiums and major retailers, their marketing team was stretched thin and needed a scalable solution to maintain brand consistency and support rapid growth.
Prisma’s Solution
Prisma provided a comprehensive online portal giving franchise owners and managers full access to branded marketing materials. The system supported print-on-demand needs, monthly promotions, and location-specific customization, while preserving brand integrity.
Results
- Franchisees gained full control over ordering and customization
- Brand consistency was maintained across all store types
- Marketing fulfillment became streamlined and scalable
- Ben’s was empowered to focus on customer experience and expansion
“From day one, Vivid Ink Graphics [now known as Prisma Baton Rouge] invested in our vision. Their brand identity review and new store design solutions greatly impacted the plans for our new locations. Our custom portal has formed the foundation for our current and future fulfillment needs. Vivid Ink Graphics [now Prisma] raised a bar that no other vendor could match.” – Jillian Koeneman, Vice President, Marketing
Prisma’s fulfillment platform and creative support helped Ben’s Soft Pretzels scale confidently, ensuring every location had the tools to market effectively.
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease. 
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations. 
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
