Challenge
Mooyah, a fast-growing restaurant franchise, needed a reliable partner to ensure consistent, high-quality marketing materials across all locations. With national expansion underway, the brand required a system that could guarantee streamline ordering and reduce operational stress for franchisees.
Prisma’s Solution
Prisma partnered with the franchise to develop a custom online portal that gave franchisees 24/7 access to branded marketing materials. Each item was pre-approved by corporate owners and allowed for bulk printing, lower costs, and fast turnaround.
Prisma ensured every location received the same high-quality materials, maintaining brand consistency and simplifying fulfillment. Customizable templates and graphic production support gave franchisees flexibility while preserving brand standards.
“We have been very pleased with Vivid Ink Graphics, now known as Prisma Baton Rouge, and are happy we made the switch. As they understand what our needs are and plan accordingly, the relationship only grows stronger. We will continue to use Vivid Ink Graphics, now known as Prisma Baton Rouge, for our expanding restaurant brands.”
- Natalie Anderson-Liu, VP of Brand
Results
- Franchisees gained full control over ordering with 24/7 access.
- Brand consistency was maintained across all locations.
- Production costs were lowered through bulk printing and storage.
- Corporate teams could focus on strategy while Prisma handled execution.
Prisma’s fulfillment platform helped a growing franchise scale confidently, ensuring every location had the tools to market effectively while preserving brand integrity.
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
