When Verano’s marketing team partnered with a large design agency to create product displays, they quickly ran into a costly issue: the displays were custom fit to specific product packaging. Any change in packaging size made the displays unusable. This led to frequent redesigns, wasted materials, and rising costs.
Adaptive Design and Efficient Production
Prisma stepped in with a smarter, more flexible solution to simplify the display design that could accommodate products of varying sizes without sacrificing presentation. This not only solved the packaging compatibility issue but also significantly reduced production costs.
By using in-house substrates instead of expensive materials like wood and plastic, Prisma eliminated the need for costly tooling. This result: displays that are half the price of the original product and don’t need to be replaced when packaging changes.
“Prisma has been an essential partner in helping us scale and streamline our visual merchandising strategy. Their expertise and collaborative approach have played a key role in elevating our growing brand portfolio and ensuring we can deliver exceptional experiences for our customers. We value their ability to think strategically, execute efficiently, and adapt to our ever-evolving needs,” said Madeline Bednar, Director of Brand Marketing.
Nationwide Impact
Since 2023, Prisma has become Verano’s go-to partner for all types of displays from product showcases to store decor and wraps. Prisma supports Verano locations across the U.S., including Florida, Connecticut, Las Vegas, California, Maine, Maryland, and Arizona.
Results that Matter
- 50% cost savings on display production
- Faster turnaround times thanks to in-house manufacturing
- Improved flexibility with standardized, adaptable display formats
- Streamlined logistics across multiple store locations
“Our partnership with Prisma has been key in elevating our visual merchandising across our brand portfolio on a national scale. Their ability to bring creative concepts to life, execute with precision, and adapt to the fast pace of our industry has made them an invaluable partner we trust to deliver,” said Bednar.
A Smarter Way to Scale Visual Merchandising
Verano’s partnership with Prisma showcases how strategic thinking can transform environments. By simplifying display design, reducing costs, and streamlining production, Prisma helped Verano scale its visual merchandising across the country without sacrificing brand impact or flexibility. With a trusted partner like Prisma, Verano can focus on growth, knowing their displays are built to adapt, impress, and perform.
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease. 
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations. 
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
