The Challenge
With over 400 locations nationwide, McAlister’s Deli embarked on a major brand refresh. One of the most complex aspects of the rollout was updating their fleet graphics across a wide variety of vehicle makes and models. Ensuring consistency and impact across such diversity required precision and expertise.
Prisma’s Solution
McAlister’s partnered with Prisma Baton Rouge to bring their new brand to life on the road. Our team took exact measurements of each vehicle type and adapted the design files to fit seamlessly, accounting for curves, seams and unique contours. The wraps were printed in-house and installed in our dedicated vehicle branding bay.
The Impact
The updated fleet graphics turned McAlister’s delivery vehicles into mobile billboards, driving brand visibility and community engagement. The corporate team was thrilled with the results and quickly placed additional orders to expand the rollout.
Why Prisma
Prisma offers full-service fleet branding, from design consultation to nationwide installation. Whether it’s cars, vans, or trailers, we ensure your brand looks sharp and consistent across every location.
“Prisma took our design and produced exactly what we wanted, a showcase of our new brand and an encouragement to our franchise partners.”
- Derek Trahan, Area Supervisor, McAlister’s Deli
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
