All Your Direct Mail Needs In One Place

Direct mail marketing is any form of physical communication that is delivered to a prospect’s or customer’s mailbox with the intent to gain their business. Companies can speak directly to their target audience by mailing postcards, letters, catalogs, or other printed materials.

Direct mail is used to engage consumers with an attention-grabbing design, concise text, and a clear call to action that encourages them to interact with a brand. Keep reading to learn why direct mail is a powerful tool to integrate into your marketing strategy.

Why is Direct Mail Effective?

Despite being in an increasingly digital world, direct mail is one of the most effective forms of marketing. Why is one of the oldest forms of marketing still so powerful today?

In terms of ROI, direct mail is unmatched. According to the findings from the 2021 Association of National Advertisers Response Rate Report, the average ROI of direct mail ranges from 85% to 112%, depending on the mail format. They found that letter-sized envelopes sent to prospect lists have the highest average ROI of 112%. This outperforms all other marketing mediums, including paid search and social media marketing, with an average ROI of 88% and 81%, respectively. With a stronger return than any other channel, direct mail is proven to be an effective marketing solution.

Direct Mail is Memorable

Direct mail is tangible, and in a digital world, each piece of mail is exciting and unforgettable. Sending a personalized mailer can also evoke an emotional response greater than other forms of direct marketing. A research study conducted by Epsilon found that 73% of consumers prefer direct mail as an advertising method because they can read the information at their convenience.

Direct Mail is Interactive

Direct mail has the power to take advantage of the human senses to create experiences that boost audience interaction. Incorporating coupons, digital integrations, and strong CTAs are all effective ways to boost response with direct mail. For example, a business sends a mail piece with a coupon that doubles as a fridge magnet. The recipient puts the magnet on their fridge and is reminded of their offer daily. These visual reminders finally prompt them to visit the store and use the coupon. By activating multiple senses with direct mail, your recipients are more likely to engage with your message.

Wider Reach

Everyone checks the mail, and because of that, direct mail reaches a larger audience than other forms of direct marketing. Mail reaches people of all ages and demographics, unlike email or social media channels, which may not be used by or are easily accessible to your entire audience.

Less Competition

Direct mail is less common because businesses are scaling back their physical marketing efforts in favor of digital marketing. This may not seem like a good thing, but it is quite the opposite! With fewer brands sending mail, your direct mailer has a better chance of standing out. The internet is full of marketing messages, and businesses have to compete for Google rankings. With direct mail, your message is guaranteed to reach your target audience.