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Broadening the horizons for hometown hero eegee's

eegee’s partnership with Prisma has been a vital part of our growth in the Tucson and Phoenix markets and has set us up for success as we continue to expand rapidly in the coming years. We’re lucky to have Prisma as a partner we can count on to scale our marketing needs, think outside the box to tackle new projects, and have a lot of fun in the process.
Jessica Wegener-Beyer
CHIEF MARKETING OFFICER

Fan-favorite eegee’s has a near cult-like following in Southern Arizona where it was founded more than 50 years ago. Known for its frozen fruit drinks and sandwiches, eegee’s has emerged as a go-to choice for locals and visitors alike. With an ownership change in 2018, eegee’s had bold expansion plans with a commitment not to change the menu and hometown feel of the restaurants that had made the brand what it was. eegee’s found Prisma in looking for a partner that could help scale its growth, but also maintain brand consistency across multiple locations. The first step in helping with eegee’s expansion was onboarding the brand with Prisma’s proprietary brand management tool, dokshop. Dokshop is a single-source for all local store marketing, promo and apparel needs, so eegee’s marketing team could focus on new initiatives rather than manually managing their marketing supply chain.

Eegee's Drive Thru Menu

Next came the opening of their first Phoenix area location in Gilbert, AZ. Moving into the Phoenix-metro area has been a long-time goal of the brand, so eegee’s needed a partner with the scale and capabilities to execute their ambitious expansion plans. Prisma’s Large Format team produced bold wall graphics that tell a visual story and introduce new guests to its brand. The Prisma team used the efficiency of its UV large format printer to produce exceptional quality graphics with speed-to-market in mind.

Eegee's Store Front

The new store also took advantage of Prisma’s warehousing, inventory and fulfillment to ensure all of the necessary marketing materials such as grand opening fliers, menus and instore marketing arrived on-time and where it needed to be. Eegee’s will continue its expansion plans with ease knowing it can rely on Prisma’s team to plan and execute its multi-location marketing and new store opening needs.

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The Need for Imagery

Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
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Maintaining the Essence of Benchmark

case-study-6 Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
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Making it Happen

case-study-7 Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors.

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May 26, 2022

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