Fan-favorite eegee’s has a near cult-like following in Southern Arizona where it was founded more than 50 years ago. Known for its frozen fruit drinks and sandwiches, eegee’s has emerged as a go-to choice for locals and visitors alike. With an ownership change in 2018, eegee’s had bold expansion plans with a commitment not to change the menu and hometown feel of the restaurants that had made the brand what it was. eegee’s found Prisma in looking for a partner that could help scale its growth, but also maintain brand consistency across multiple locations. The first step in helping with eegee’s expansion was onboarding the brand with Prisma’s proprietary brand management tool, dokshop. Dokshop is a single-source for all local store marketing, promo and apparel needs, so eegee’s marketing team could focus on new initiatives rather than manually managing their marketing supply chain.
Next came the opening of their first Phoenix area location in Gilbert, AZ. Moving into the Phoenix-metro area has been a long-time goal of the brand, so eegee’s needed a partner with the scale and capabilities to execute their ambitious expansion plans. Prisma’s Large Format team produced bold wall graphics that tell a visual story and introduce new guests to its brand. The Prisma team used the efficiency of its UV large format printer to produce exceptional quality graphics with speed-to-market in mind.
The new store also took advantage of Prisma’s warehousing, inventory and fulfillment to ensure all of the necessary marketing materials such as grand opening fliers, menus and instore marketing arrived on-time and where it needed to be. Eegee’s will continue its expansion plans with ease knowing it can rely on Prisma’s team to plan and execute its multi-location marketing and new store opening needs.