Challenge
A fast-growing sandwich franchise needed a reliable partner to support its national expansion with consistent, customizable marketing materials. With franchise locations across the country, Capriotti’s required a scalable solution that could maintain quality and brand standards while offering flexibility and speed.
Prisma’s Solution
Prisma developed a custom online portal tailored to the franchise’s needs. The portal allowed franchisees and managers to easily customize and order branded marketing materials with quick turnaround times and cost-effective shipping.
To streamline operations, Prisma implemented a program to reduce costs and offered free storage for frequently used items. Our in-house graphic arts team ensured every piece met brand standards, while our logistics partnerships secured the lowest available shipping rates.
“Vivid Ink Graphics [now known as Prisma Baton Rouge] has become our reliable source to ensure our marketing material is produced and delivered exactly as we planned. Their support has helped us countless times, and their experience has offered great insight into how to build a national brand. Our decision to work with Vivid Ink Graphics [now known as Prisma Baton Rouge] has been nothing but a windfall for our brand” -Jasom Smylie, President CFE
Results
Prisma’s fulfillment platform empowered a growing franchise to scale confidently, ensuring every location had the tools to market effectively while preserving brand integrity.
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease. 
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations. 
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
