Distilled Beginnings
Tito’s Handmade Vodka, an iconic Austin-born brand, has become one of the most recognizable spirits in the world. As their national footprint expanded, so did the complexity of managing hundreds of branded marketing materials across diverse markets.
What started as a few small print jobs with Prisma quickly matured into a full-bodied partnership that transformed how Tito’s handles production, fulfillment, and brand consistency at scale.
Shaken, Not Streamlined
By 2019, Tito’s Vodka was juggling over 100 SKUs across 10 separate programs — each managed by different print vendors and a third-party fulfillment provider. This fragmented approach created several pain points:
- Inconsistent brand quality due to varied color standards and substrates
- Inefficient coordination between print and fulfillment teams
- Redundant freight costs and fragmented billing
- Limited visibility into inventory and reporting
Tito’s needed a partner who could mix things up—streamlining operations, improving quality control, and scaling with their rapid growth, all while keeping their brand as smooth as their vodka.
The Perfect Blend
Prisma rose to the occasion by proposing a full consolidation strategy to Tito’s. The goal: bring all print production and fulfillment under one roof. Our recipe for success included:
- Centralized production of all marketing SKUs — including case cards, shelf talkers, case tuckers, menu cards, posters, and wobblers.
- Integrated fulfillment and kitting for faster turnaround and improved accuracy.
- Standardized reporting, billing, and inventory tracking through a single point of contact.
This approach gave Tito’s the control, consistency, and scalability they needed while reducing costs and operational friction.
Cheers to Results
The transformation delivered measurable impact for Tito’s Handmade Vodka, including significant cost savings through vendor consolidation and optimized shipping, streamlined workflows for creative approvals, proofing, logistics, and enhanced brand consistency across all printed materials. Most notably, the partnership enabled scalable growth, expanding from 100 SKUs in 2019 to over 200,000 individual items shipped in 2025, all managed seamlessly through Prisma’s in-house systems.
“Prisma has been an incredible partner to work with. Their deep knowledge of print materials and industry best practices ensures every piece is produced with exceptional quality. They’ve helped transform our print and fulfillment process, bringing efficiency and consistency to our nationwide program. Prisma’s attention to detail, commitment to customization, and eye for quality make them a true leader in their field.”
Grant Hamill, Senior Manager, Trade Marketing Supply Chain
The Last Sip
Tito’s Handmade Vodka and Prisma have built more than a vendor-client relationship; we’ve built a partnership rooted in trust, innovation, and shared by growth. By centralizing production and fulfillment, Prisma helped Tito’s scale their brand presence while preserving the craftsmanship and attention to detail that define their identity.
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease. 
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations. 
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
