Creating the perfect blend since 2008, Black Rock has grown into one of the fastest growing coffee shops with over 160 locations across seven states. As their footprint has expanded, so has the complexity of their branded materials across all locations.
Coffee complications
Prior to partnering with Prisma, Black Rock relied on a third-party company to manage signage and marketing collateral. Orders were routed to various vendors with little to no oversight and lacked reporting and inconsistent brand execution. This broken system made it difficult to maintain quality and efficiency across locations.
From Grounds to Greatness
In early 2024, Black Rock partnered with Prisma to overhaul their print and signage operations. Prisma now produces:
- Exterior and interior signage
- Drive-thru menu boxes
- Interior and exterior menus
- Collateral cards
- Posters, window clings, and floor graphics
Dokshop Streamlines Every Sip of the Process
The turning point in Black Rock’s brand operations was the adoption of dokshop, Prisma’s proprietary platform designed to simplify and centralize print management. By using dokshop, Black Rock gained complete control over their brand assets. The platform offers a centralized hub where teams can access approved, ready-to-print templates customized for each location. This ensures brand consistency while allowing for localized flexibility. Dokshop’s intuitive interface enables seamless ordering, real-time tracking and direct communication with Prisma’s live support team, eliminating the need for vendor coordination.
“One of the biggest game-changers has been dokshop, their self-service print portal that they host for us. It makes it incredibly easy for our team members to order what they need quickly and with confidence, knowing the quality will always meet our standards.”
- Jessica Wegener-Beyer, Chief Marketing Officer
Additionally, dokshop’s reporting tools provide full transparency into order history, spend and fulfillment timelines. This empowers Black Rock’s marketing and operations teams to make data-driven decisions and maintain accountability across all locations. By streamlining workflows and consolidating vendor management, dokshop has transformed Black Rock’s print operations into a scalable, efficient system that can support their rapid growth.
Caffeinated Collaboration
“Prisma is more than just a vendor — they’re a true partner who understands our brand and works alongside us to bring our vision to life. We’re grateful for their reliability, attention to detail, and commitment to helping us grow.”
- Jessica Wegener-Beyer, Chief Marketing Officer
Prisma’s partnership with Black Rock showcases how technology and print expertise can transform multi-location brand management. With dokshop, Black Rock has the tools to scale confidently while maintaining the integrity of their brand and to continue to fuel people forward – one connection, one moment, one cup at a time.
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease. 
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations. 
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
