Capturing the Culture of Charleston with The Current

Getting THE BEST feedback on the book. We took 50 to a designer event on Wednesday and they were gone in seconds. Last night we had a book party to give everyone in the book their copy and officially launched it… and everyone was raving! Emails coming in from people that have gotten it in the mail… all excellent vibes.
LINDSAY ROX
URBAN ELECTRIC CO.

Results

Bringing the Beauty of Charleston to Life

Bringing the Beauty of Charleston to Life

When a global pandemic abruptly forced a perspective change, those at Urban Electric Co. were inspired to explore and appreciate their immediate surroundings. They published The Current Vol 3, which is a book that explores what it means to be home. Urban Electric, a custom lighting manufacturer based in Charleston, South Carolina, utilizes the expansive publication to explore the different creative styles and cultures that exist within their exquisite city. The inside contains stunning images of the heirloom-quality products from Urban Electric, while simultaneously exploring the unique styles that the residents of Charleston have showcased. Prisma was honored to produce this book that contains 234 pages of aesthetic masterpieces.

Creating the Perfect Visual

The research and planning that was involved to create this book was extensive, to say the least. The Prisma team worked together tirelessly to achieve one of the most complex printing jobs executed in our 40-year history. Prisma produced 9,000 perfect bound books that consisted of 234 pages with a 6-page cover and 4 mini books that were bound inside. In total, there were 12 different stocks, 18 PMS colors and 4CP, 52 press forms with multiple crossovers, 12 foils, nine embossing dies, and one sculpted emboss that were used to create this unique work of art. Prisma invited representatives from Urban Electric to be onsite for 11 straight days of press checks, so that we could ensure the picture-perfect quality this project warranted.

A Big Hit

 A Big Hit

The creation of this book was complex; however, Prisma is always up for a challenge. Five different machines were used to complete the printing and binding process for The Current Vol 3, and our talented fulfillment department carefully placed each finished book into a plastic mailer for our mailing team to send out. The fulfillment team packaged 6,000 of the 9,000 books that were printed, while the rest of the books were brought to designer events and book parties. The book has been well-received by all who see it, and the creative minds at Urban Electric have a showpiece that represents their passion and pride.

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The Need for Imagery

Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
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Maintaining the Essence of Benchmark

case-study-6 Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
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Making it Happen

case-study-7 Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors.

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July 23, 2021
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