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Expanding With Care

SYNERGY HomeCare Levels Up its Brand Management Technology to Foster Growth

SYNERGY HomeCare is the U.S.’s fastest growing franchisor in the home care industry with over 200 franchisees operating more than 450 territories nationwide. The explosive growth recorded by the company necessitated an overhaul of its marketing deployment and logistics. SYNERGY HomeCare needed a scalable brand management solution that could support the rapidly expanding franchise and location base across the U.S. with a full complement of marketing support elements.


SYNERGY HomeCare had collaborated with Prisma on multiple enterprise-wide print and ship projects in the past, so Prisma was top-of-mind when the need for expanded brand management functionality was identified. SYNERGY HomeCare needed help managing a vast library of variable, print-ondemand marketing collateral and activation tools, as well as the sourcing and inventorying of a variety of custom kits, promotional and apparel items. Prisma’s proprietary brand management software, dokshop, provides users the ability to self-serve on demand with a transparent ordering experience.


Dokshop was the right-size technology for SYNERGY HomeCare’s needs, so Prisma got to work creating a customized site designed precisely to their specifications.


More than 130 products were integrated into one, single-sign-on site, providing SYNERGY HomeCare’s franchisees access to the full menu of branded marketing collateral needed to activate their business in their local market. Additional items are being added continuously to provide franchisors robust marketing tools.





“We view our dokshop marketing hub as the ‘unlock’ to local market activation efforts that support the success of our franchisees, from start-up throughout the entire lifecycle of their business.”

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The Need for Imagery

Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
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Maintaining the Essence of Benchmark

case-study-6 Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
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Making it Happen

case-study-7 Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors.

How can Prisma provide a brand experience for your buyers?

Looking for a partner who can provide you with end-to-end brand management and logistics solutions? Contact us to learn how we can help.

October 19, 2023

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