SYNERGY HomeCare is the U.S.’s fastest growing franchisor in the home care industry with over 200 franchisees operating more than 450 territories nationwide. The explosive growth recorded by the company necessitated an overhaul of its marketing deployment and logistics. SYNERGY HomeCare needed a scalable brand management solution that could support the rapidly expanding franchise and location base across the U.S. with a full complement of marketing support elements.
SYNERGY HomeCare had collaborated with Prisma on multiple enterprise-wide print and ship projects in the past, so Prisma was top-of-mind when the need for expanded brand management functionality was identified. SYNERGY HomeCare needed help managing a vast library of variable, print-ondemand marketing collateral and activation tools, as well as the sourcing and inventorying of a variety of custom kits, promotional and apparel items. Prisma’s proprietary brand management software, dokshop, provides users the ability to self-serve on demand with a transparent ordering experience.
Dokshop was the right-size technology for SYNERGY HomeCare’s needs, so Prisma got to work creating a customized site designed precisely to their specifications.
More than 130 products were integrated into one, single-sign-on site, providing SYNERGY HomeCare’s franchisees access to the full menu of branded marketing collateral needed to activate their business in their local market. Additional items are being added continuously to provide franchisors robust marketing tools.
“We view our dokshop marketing hub as the ‘unlock’ to local market activation efforts that support the success of our franchisees, from start-up throughout the entire lifecycle of their business.”
– JENNIFER CHASTEEN, CHIEF MARKETING OFFICER
OF SYNERGY HOMECARE.