Effective Brand Management for Multi-Location Healthcare Brand
Innovative Renal Care (IRC) is a company with a modernized approach to kidney care. Recently IRC and American Renal Associates (ARA) were re-branded and aligned to include more than 200 dialysis centers in 27 states, along with 5 health system partnerships and more than 400 affiliated nephrologists. These partnerships allow IRC to serve 17,000 patients, annually. With the new brand alignment, IRC prioritized employee access to their brand. Prisma’s dokshop technology offered a solution to transform a manual “group-buy” process for their 200+ clinics three times a year, to an online store that allows their clinics to have 24/7 access to print, promo and apparel items needed.
In order to take the online shop live, Prisma programmed numerous inventory items that range from paper products to employee uniforms. IRC’s dokshop site is easily navigable with distinct product segmented into three categories: Corporate, American Renal Associates, and Innovative Renal Care. Both the ARA and IRC categories have apparel for employees, promo items for clients (like blankets and stress balls), print collateral items (like business/appointment cards), wristbands, posters and name badges for the staff.
The IRC dokshop site has revolutionized the efficiency with which the company can create “same store experiences” among its locations. Additionally, IRC has increased its time to market by leveraging Prisma’s technology and has saved considerable cost by consolidating vendors. What once was a stressful and costly process has now become as easy as the click of a button.
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
