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The Joint Chiropractic

Marketing supply chain technology ensures The Joint’s branding stays in alignment

Results

The Joint Chiropractic, web to print

The Joint is the largest umbrella of chiropractic clinics in the world with more than 500 locations nationwide. When The Joint was looking to lock-down their brand integrity in 2015, they knew the process had to begin with examining their marketing supply chain. Frustrated with slow turnarounds, they sought a full-service provider who could fulfill the needs of the franchise, and work seamlessly with their franchisees. To fuel their brand’s continued growth, The Joint partnered with Prisma to revolutionize their marketing logistics. From the initial order to fulfillment, Prisma is adept at handling all aspects of production in-house with the quality and control brands trust.

Web-to-Print & Programming

When The Joint made the switch to Prisma in 2015, they were looking for a marketing supply chain management company who could offer a web-to-print portal capable of handling all of their locations’ needs, and one that was easy to use for franchisees. The level of adaptability and customization dokshop offers The Joint ensures franchisees can cater to their local audiences while upholding brand standards. The online marketplace provides digital assets, promotional materials, digital ads, print, and grand format products, available to all 500+ locations. The results are simple: increased speed-to-market and exceptional quality. Dokshop was built on the idea of adaptability, so our programmers constantly work to provide key features like dynamic kitting, suggested items from corporate, and even the management of mailing lists and direct mail – all online.

The Joint

Technology & Automation

To ensure the accuracy of the brand and individual clinic, the auto-population of variable data is assigned to every location. When owners or managers order marketing materials, whether print or digital, pertinent information like pricing, hours, and addresses are automatically inserted into the selected item. In addition, critical medical and legal disclaimers are linked to users too. The system updates this information daily so customers are always up-to-date. Thanks to store profiling through dokshop, The Joint can offer a seamless experience for their patients nationwide. Since each user is tied to their respective location data, window dimensions and wall sizes are saved to signage. As a result, franchisees will only ever be a few clicks away from marketing materials catered to their specific site.

Custom Solutions & Design

Whether the owner of a clinic wants to create a branded banner showing support for a local sports team or an advertisement for social media, it can all be done on dokshop via a custom request. There, franchisees can specify messaging and imagery to cater to their local audience. The raw materials then end up in the hands of our designers, where proofs are created and sent to corporate for approval.

Kitting & Fulfillment

The joint

Consistency is key, but it can be difficult to execute when dealing with multiple nationwide locations and owners. For franchisees, the hassle of managing multiple vendors is a thing of the past. Outsourced items, like promotional pieces, are available via dokshop and can be inventoried for on-demand orders. For The Joint, that means gel packs, uniforms, and other miscellaneous branded items are always readily available to their franchisees to purchase. Dokshop is constantly evolving to fit clients’ needs, so when The Joint wanted to better prepare clinics for grand openings, Prisma got to work. Prisma programmed dynamic kits called “pre-opening kits” that are available to new franchisees via their portal. Included are the essentials, such as uniforms, signage, banners, and any other materials needed to make the right impact. The Joint’s partnership with Prisma has not only strengthened their brand but also offered their franchisees much-needed relief.

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The Need for Imagery

Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
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Maintaining the Essence of Benchmark

case-study-6 Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
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Making it Happen

case-study-7 Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors.

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January 21, 2021

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