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Recognizing Veterans with Custom Wall Graphics

Prisma’s design expertise and dokshop technology help electronics manufacturing company honor U.S. veteran employees.

Benchmark Electronics is a worldwide provider of innovative product design, engineering services, technology solutions, and advanced manufacturing
services. Benchmark has provided integrated services and solutions to equipment manufacturers since 1979. When they wanted to honor and recognize
veterans among their team, Prisma was eager to bring their idea to life! Benchmark sought an onbrand wall graphic to honor veterans for several branch locations. Prisma developed a plan that would accomplish this with efficiency and style.


Strategic Design


Benchmark’s goal was to create an attention grabbing wall graphic with a professional appearance that fit within brand standards. Prisma’s graphic design team developed an innovative design with a Benchmark-branded wall header and individual plaques to recognize each veteran and their service to our country. Each plaque featured an American flag with the name of the veteran and the crest of the military branch in which they served. The plaques were made with aluminum composite material and gloss laminate that catches the eyes of each visitor.


An Impactful Installation


The Prisma Team successfully installed the wall graphics across eight branch locations with individual plaques for 95 Benchmark employees. The headers were mounted with standoffs, and the plaques were mounted with French cleats. This created a 3D look that made the graphics pop out from the wall. Using dokshop, Prisma’s proprietary brand management technology, future ordering
of new plaques is fully automated. The plaques were added to the Benchmark dokshop site as a dynamic product so they can customize and easily order a new plaque whenever they add a veteran employee. Benchmark was thrilled with the final product and so pleased the murals are scalable by location.


“Our veterans murals get lots of attention internally and are noticed by our defense industry customers when they enter our facilities around the country. I’m always getting calls from your competitors and gently turn them away. Truth be told, it’s because of the account management, graphic design, and
logistics teams behind Prisma.”

–Jason Pochert, Corporate Marketing Manager
at Benchmark

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The Need for Imagery

Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
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Maintaining the Essence of Benchmark

case-study-6 Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
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Making it Happen

case-study-7 Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors.

How can Prisma provide a brand experience for your buyers?

Looking for a partner who can provide you with end-to-end brand management and logistics solutions? Contact us to learn how we can help.

July 13, 2023

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