Undertow Makes a Splash with New Cocktail Menus
Undertow, an immersive, nautical-themed cocktail bar recently expanded its footprint to Gilbert. The original location, opened in 2016 by parent company Barter & Shake, takes guests aboard the Clipper ship of Captain John Mallory and entices patrons with worldly and exotic cocktails. Prisma partnered with Undertow to extend this vision to its new Gilbert location with the production of storybook style cocktail menus. The menus, a 40-page, case bound book, immerse guests in the lore of Captain John Mallory and his crew. Each page includes detailed illustrations to accompany the story along with descriptions of each of the establishment’s unique cocktail offerings.
  
  
Undertow’s style is uniquely curated to provide an adventure for every guest, and its new menu had to be crafted to reflect that style. Gold foil was stamped and embossed on the front cover along with a Soft Touch Laminate to evoke a treasure-like feel. The pages were printed on 100# Silk Book with an aging, weathered background to ensure the look and feel of a pirate storybook was achieved.
Prisma is proud to have helped bring this unique menu project to life, and can’t wait to set sail on another adventurous menu soon.
“You’d think that with a company that does the volume of work that Prisma does wouldn’t have time to help you with your passion project– and you’d be wrong. Our menu books are the culmination of six months of development, creativity, and communication. Each one requires a level of eccentricity (read: insanity) that we thoroughly enjoy. Working with Prisma made the entire process smoother, cleaner– and dare I say, the final product is more gorgeous than we could have dreamed.”
– MAT SNAPP, EVP Operations, Barter & Shake.
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
