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Data-Driven Decisions Fuel Credit Card Growth

The increase we saw in our response rate by adding a DM360+ greatly exceeded our traditional direct mail responses. I have no doubt that the seamless, multichannel deployment of DM360+ helped drive that increase.
JENAVI KASPER
SVP, MARKETING DIRECTOR OF NB|AZ

Direct mail impacts financial marketing results

For decades, Prisma has been providing scalable marketing and print production services for National Bank of Arizona. Founded in Tucson in 1984, NB|AZ® was created with the goal of “building local relationships and providing exceptional customer service.” NB|AZ takes pride in their reputation as a leading regional financial institution. With this pride comes the motivation to continuously innovate how they market to their customers. Fortunately, Prisma shares this motivation.

NB|AZ’s objective was to promote a new campaign for a Personal No-Annual Fee Credit Card suite. With this offer, NB|AZ gives their clientele three different options for their new visa cards, each with their own benefits. By combining the power of direct mail with DM360+ for this campaign, Prisma provided NB|AZ the ability to deliver one:one marketing to nearly 5,000 potential clients with speed and efficiency.

Data Driven Decisions

To successfully execute this plan, Prisma worked with NB|AZ to produce and deliver 4,997 personalized mailers to targeted recipients. By using DM360+ for this campaign, NB|AZ delivered its marketing messages to the targets before, during and after the mailing with DM360+’s targeted advertising. DM360+ leverages the message of the direct mailer and reinforces it via online ads and digital retargeting. With the addition of Gmail, YouTube and Geo-retargeting ads DM360+ offers an even more robust customer experience than traditional DM360.

NB|AZ received 212,152 digital impressions during the campaign with an engagement rate of 11.8%. This exemplary engagement rate created a lift in the number of credit applications NB|AZ received during the  lifecycle of the campaign.

With the continuing growth and evolution of banking NB|AZ can focus on growing their customer base through their own digital marketing campaigns and more while continuing to work with Prisma to streamline their one:one or direct mail campaigns.

 

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The Need for Imagery

Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
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Maintaining the Essence of Benchmark

case-study-6 Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
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Making it Happen

case-study-7 Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors.

Ready to grow and expand your company’s audience? Contact us at Prisma to learn how we can help.

Contact us for more information.

July 15, 2022

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