Fazoli’s, a growing full-service Italian restaurant chain founded in 1988, has seen a rapid expansion of their business, with more than 215 restaurants throughout the United States now offering freshly prepared pasta entrees, sub sandwiches, salads, pizza, and desserts.
Marketing Challenges on the Menu: Scaling Operations for 215 Locations
While the growth has created exciting new opportunities for the brand, it also left them without a marketing fulfillment partner who had the expertise to accurately and efficiently scale their marketing production, fulfillment and inventory.
Vivid Ink (Now Known as Prisma Baton Rouge) Joins the Table: Crafting Solutions for Growth
Prisma Baton Rouge quickly jumped into help. The team reviewed their current products and processes and was able to assist with:
- Finding cost efficiencies using alternative materials and mounting solutions
- Developing an online storefront to maintain brand consistency and streamline ordering
- Improving the packing and mailing process to better serve the company’s multiple locations
A Recipe for Results: Fazoli’s and Vivid Ink (Now Known as Prisma Baton Rouge) Make a Perfect Pairing
As a result of partnering with Prisma Baton Rouge, Fazoli’s has seen both cost savings and increased efficiency across their team. The brand has more revenue for promotions, and the staff is excited to seamlessly manage their location’s collateral through the custom brand hub.
The custom brand hub allows teams to easily manage and order location-specific materials, creating a more streamlined workflow and enabling the marketing team to focus on higher-level brand strategy. The relationship has continued to grow. Prisma now handles all new store decor packages and supports refresh projects across existing locations, ensuring every Fazoli’s restaurant stays on brand and visually engaging for guests.
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
