Inspired by insights from John Bussolari when he attended the 2026 RISE Conference and saw speaker Meridith Elliott Powell. 

We’re living in the fastest-changing business climate in modern history, and this year’s RISE Conference made that clearer than ever. According to keynote speaker Meridith Elliott Powell, the pace of change has increased 183% in the last four years. That reality isn’t slowing down, and organizations that want to thrive must stay focused and deeply connected to their customers.  

At Prisma, this isn’t a shift. It’s who we’ve always been.  

The Thrive Mindset: Staying Focused in the Storm 

Powell challenged every leader to get radically focused. Not busy. Not scattered. Focused.  

Each quarter, she encourages teams to ask themselves: 

• What did I do that made money? 

• What do I need to do more of? 

• Where did I waste time? 

• What do I need to do that I’m not doing today? 

Clarity creates momentum. Thriving isn’t accidental-it’s intentional and sustaining requires discipline to prioritize what matters most.  

Listening: The New Competitive Advantage 

In a world overflowing with noise, listening has become a differentiator. Customers want to feel known, understood, and confident that we can deliver. Guiding them through that journey builds trust. At Prisma, that commitment to listening is already woven into our culture and our customer experience.  

The Power of Connection 

Today, connection is currency. Powell emphasized that the fastest-growing companies aren’t simply selling; they’re connecting. They’re learning who their customers are, what they value, and the outcome that matters most to them.  

Simple questions create meaningful openings: 

• “How did you get into this industry?” 

• “What brought you here today?” 

• “What’s the most important thing you’ve learned recently?” 

These aren’t transactional check-ins, they’re relational doorways. Connection builds trust, trust builds loyalty, and loyalty fuels growth.  

Nimble Winds: Turning on a Dime 

In a world where marketers shift overnight and expectations evolve instantly; nimbleness is a superpower. Thriving organizations react faster than the competition and often faster than customers expect.  

Prisma has always been built on this mindset. Nimble teams. Quick pivots. Creative problem-solving. However, in today’s climate, we need to sharpen that strength even more.  

Adaption isn’t a reaction; it’s our advantage.  

Redefining Value: What People Truly Want 

Value isn’t just product and price anymore. Customers are demanding something deeper.  

Today, value means: 

• Truly understanding the customer 

• Solving the right problem 

• Delivering outcomes that matter 

• Being a partner, not a vendor 

With a people-first culture and a commitment to long-term relationships, Prisma is uniquely positioned to deliver this kind of value. Our customers don’t just buy from us, they grow with us.  

Thriving Is a Choice 

Thriving isn’t a slogan. It’s discipline. A mindset, a daily choice to focus, listen, connect, adapt, and deliver value that truly matters.  

Together at Prisma we’re leading the way.