Blue Cross Blue Shield of Arizona Helping Arizona stay healthy and happy

Final Package

Blue Cross Blue Shield of Arizona (BCBSAZ) is committed to helping Arizonans get healthier faster and stay healthier longer. With a focus on connecting people with the care they need, BCBSAZ offers health insurance and related services to nearly 1.5 million customers. The company employs more than 2,000 people in its Phoenix, Chandler, Flagstaff, and Tucson offices.

The Giving Spirit

The new normal, which prioritizes a work from home business model, has impacted many companies in unique ways. Without the availability to meet in person, companies have moved to more creative forms of messaging and contact methods. BCBSAZ needed a way to support their clients and employees during these times and, with the help of Prisma’s experts, were able to do just that by way of kitted sets. Over a few months’ time, three unique kits were sourced, printed, and fulfilled by the Prisma team.

Packed With Care

Blue-cross

The initial kit created was sent to all of BCBSAZ’s current employees and featured two reusable masks and a fact sheet letter to help remind recipients of signs and symptoms of COVID-19. A micro-site was soon set up by Prisma’s dokshop team allowing employees to order more masks on demand for family and friends, providing a quick solution to a growing need.

Soon after the first kit was delivered, businesses started to reopen and BCBSAZ needed another piece, this time for their clients. With quick turn times and precise pieces, they knew Prisma’s fulfillment team was the right group for the job. The “return to work” kit featured items such as a thermometer gun, playbook, disclaimer card, mask, and stickers, all picked and packed identically, ensuring nothing would be missed.

BCBSAZ felt this new form of communication worked perfectly for their current business model and with such success on the first two boxes, decided a third project would have a beneficial impact on their quarterly Town Hall.

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The Need for Imagery

Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
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Maintaining the Essence of Benchmark

case-study-6 Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
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Making it Happen

case-study-7 Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors.
COVID-19 dramatically changed how we interact with one another. Prisma helped BCBSAZ deliver face masks to our members in a timely and seamless manner. Even though we could not meet in person, the customer service and level of care was touching. Our members appreciated their packages, and we could not thank Prisma enough for executing the delivery for hundreds of thousands of face masks to keep our members safe.
JULIE RUBIS
STRATEGIC PROGRAMS AND EVENTS
I have been employed at BCBSAZ for 15 years and the relationship was established before I started my employment with BCBSAZ. Prisma Graphic is our go-to printer. Our Account Executive is very knowledgeable, works with us to understand what we are envisioning in a project, and assists us to make it happen. They have years of experience and can work with us to solve any logistical issues we may have. The staff we work with are always very professional and respectful and always available to assist with questions. Prisma assists us on any scale project and has many capabilities that our company utilizes: printing, fulfillment, online ordering, and grand format. I am thankful for this business partnership throughout the years.
VERONICA BUTEAU
PRINT PRODUCTION SPECIALIST

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July 23, 2021
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