ChallengeÂ
A leading homebuilder, DR Horton, needed consistent, high-impact signage across multiple residential developments in Louisiana. Each community had unique attributes, requiring tailored outdoor marketing materials to guide prospective buyers and reinforce brand presence.Â
Prisma’s SolutionÂ
DR Horton partnered with the builder to produce and install durable outdoor signage customized for each location. From directional signs to lifestyle flyers and entrance banners, Prisma provided a full suite of print solutions designed to attract attention and drive foot traffic to model homes. Â
Prisma secured placement rights with local landowners, ensuring signage was positioned in high-visibility areas. This approach allowed DR Horton to focus on their core business. Building homes, while Prisma handled the logistics of print production and installation.Â
“Vivid Ink Graphics (now Prisma Baton Rouge) has been a valued partner for our print and both indoor and outdoor signage. They have always sought to bring solutions and offer timely assistance. We have come to rely on Vivid Ink Graphics for a one stop shop for all our printing, signs and graphics. Their service is excellent.”Â
- Andria Ivey, Marketing CoordinatorÂ
Print & Signage Solutions Provided:Â
- Plat Maps & Pedestal SignsÂ
- Lifestyle Flyers & BrochuresÂ
- Playground Safety & Welcome SignsÂ
- Outdoor Brochure BoxesÂ
- Entrance Banners & Specialty ItemsÂ
ResultsÂ
Prisma’s end-to-end signage and print support helped a national builder elevate its marketing presence, simplify operations, and attract more homebuyers. Â
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
