Prisma’s Role in Fox Restaurant Concepts’ Latest Vision
Fox Restaurant Concepts (FRC) is a long-standing Prisma partner, known for its innovative approach to hospitality and dining. Prisma houses and produces materials for 100 restaurant locations nationwide. With a pristine reputation for crafting immersive dining experiences, FRC’s latest venture, Society Swan, continues their goal of innovation, evokes emotion and fosters meaningful connections.
Opportunity
To bring Society Swan to life – a refined American brasserie inspired by timeless style and graceful provocation- FRC turned to Prisma as a trusted partner. From concept to execution, Prisma translated their creative vision into high-impact, tangible materials that elevated both the operational rollout and the guest experience, ensuring the brand’s elegance was felt at every touchpoint.
Prisma’s Role
Prisma provided end-to-end support for the Society Swan launch, delivering a curated mix of marketing and operational materials designed to bring the brand to life.
- Custom Menus & Signage
Printed to reflect Society Swan’s refined visual identity, these pieces balance form and function, enhancing the guest experience while maintaining brand integrity.
- Branded Collateral for Training and Onboarding
From Now Hiring banners to training guides, Prisma provided materials that aligned with the brand’s tone and values, helping new team members embody the Society Swan ethos from day one.
- Branded Displays & In-Restaurant Enhancements
Elegant, on-brand visual elements were installed by Prisma throughout the space to reinforce the ambiance and storytelling behind the content.
Bringing Brand Vision to Life with Precision and Speed
Society Swan is a celebration of “East Coast poise” and Parisian charm, blending classic American comfort food with French culinary techniques. Prisma worked closely with FRC’s operations team to ensure every printed piece, from menus to training materials, reflected their vision and dream. Our deep familiarity with FRC’s brand standards allowed us to move quickly and precisely, ensuring a seamless grand opening with full brand alignment across all assets.
Results & Impact
Prisma supported Society Swan’s opening day with cohesive branding and operational readiness. Our ability to deliver high-quality materials on a tight deadline helped FRC maintain momentum and deliver a polished experience from the very start.
Ongoing Partnership
Prisma continues to be a trusted partner in FRC’s growth journey. Our understanding of their brand DNA and operational priorities allows us to deliver with speed, accuracy, and strategic insight, making us a partner that they can rely on for the needs of today and the exciting projects and openings to come.
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
