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Best Western balances brand management with ease



Celebrating 75 years of hospitality, Best Western® Hotels & Resorts is an award-winning global network of hotels located in over 100 countries and territories that offers accommodations for all types of travelers. With 18 different hotel brands and various locations worldwide brand recognition and consistency are key for their marketing initiatives.

The Challenge of Managing Corporate Branded Artwork Across Locations Worldwide

Various locations in multiple countries and states can make for a challenging ordering process when it comes to branded collateral. Before partnering with Prisma, Best Western hosted most of their company artwork on a hotel portal. Individual hotel locations would have to download the artwork and manage the print production locally. They began to face the issue of various locations printing their own version of the collateral, in turn making it non-brand compliant. This rang ever true in 2020, when an unprecedented year dramatically changed the hospitality industry. With dokshop, Best Western has a solution that allows for pre-approved customization among each location without compromising brand standards.

A Unique Online Solution

best western

Through Prisma’s proprietary web-to-print software solution, dokshop, Best Western found a resource that allowed them to preapprove collateral changes and specify paper types, sizes, and color schemes based on set brand standards. This partnered with one singular location that houses, prints, and ships every order allowed for a more cohesive and consistent ordering process eliminating collateral inconsistencies. Their team had access to dokshop from any online source, allowing for quick ordering and even quicker turn times once locations were allowed to reopen.

Dokshop is truly a one-stop-shop for any industry’s branded collateral needs. Easily manage and implement brand standards from anywhere, anytime. Whether it’s your corporate team, individual franchisees, or preapproved clients, dokshop’s level of customization and ease of use makes ordering a breeze. Just log on in office or at home and place an order that’s always brand compliant.

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The Need for Imagery

Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
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Maintaining the Essence of Benchmark

case-study-6 Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
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Making it Happen

case-study-7 Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors.
Our hotels love having the access to collateral that they know is already brand compliant. It takes the concern away knowing that the items they purchase will pass their QA inspections.

How Can Prisma assist with your brand management logistics?

Contact us for more information.

March 30, 2021

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