Celebrating 75 years of hospitality, Best Western® Hotels & Resorts is an award-winning global network of hotels located in over 100 countries and territories that offers accommodations for all types of travelers. With 18 different hotel brands and various locations worldwide brand recognition and consistency are key for their marketing initiatives.
The Challenge of Managing Corporate Branded Artwork Across Locations Worldwide
Various locations in multiple countries and states can make for a challenging ordering process when it comes to branded collateral. Before partnering with Prisma, Best Western hosted most of their company artwork on a hotel portal. Individual hotel locations would have to download the artwork and manage the print production locally. They began to face the issue of various locations printing their own version of the collateral, in turn making it non-brand compliant. This rang ever true in 2020, when an unprecedented year dramatically changed the hospitality industry. With dokshop, Best Western has a solution that allows for pre-approved customization among each location without compromising brand standards.
A Unique Online Solution
Through Prisma’s proprietary web-to-print software solution, dokshop, Best Western found a resource that allowed them to preapprove collateral changes and specify paper types, sizes, and color schemes based on set brand standards. This partnered with one singular location that houses, prints, and ships every order allowed for a more cohesive and consistent ordering process eliminating collateral inconsistencies. Their team had access to dokshop from any online source, allowing for quick ordering and even quicker turn times once locations were allowed to reopen.
Dokshop is truly a one-stop-shop for any industry’s branded collateral needs. Easily manage and implement brand standards from anywhere, anytime. Whether it’s your corporate team, individual franchisees, or preapproved clients, dokshop’s level of customization and ease of use makes ordering a breeze. Just log on in office or at home and place an order that’s always brand compliant.