Challenge
Community Coffee, the largest family-owned coffee distributor in the U.S., needed a streamlined way to support over 20 distribution centers and thousands of retail outlets nationwide. Their marketing and sales teams faced logistical challenges in accessing and managing promotional materials across locations.
Prisma’s Solution
Prisma’s custom online ordering system gave Community Coffee’s district managers, store managers and sales representatives full access to branded materials. From point-of-purchase displays to flavor cards and sales kits, the systems simplified ordering and ensured consistency across all touchpoints.
“The flexibility that the online ordering system offers is something that Community couldn’t do without. The support it offers our managers in the field can’t be minimized. It’s a vital part of our marketing support and one of those great tools that makes you wonder how business was handled before it existed.”
- Joey Capone, Brand Manager
Prisma’s platform empowered Community Coffee to manage its marketing materials with ease, ensuring every location had what it needed to serve customers and grow the brand.
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
