Louisiana State University’s (LSU) Athletics department establish The Brand with a clear purpose: equipping student-athletes with comprehensive resources to maximize their Name, Image, and Likeness opportunities. Through this initiative, athletes gain access to professional communications, social media strategy, photography, graphic design, video production, podcasting, marketing expertise, and specialized NIL services.
Before The Brand could fulfill its mission of empowering athletes to cultivate their personal brands, it first needed to establish its own presence and identity in the competitive collegiate athletics landscape.
Building a Brand Starts with a Story
LSU envisioned transforming the third floor hallway of Tiger Stadium into something extraordinary. They wanted to showcase an immersive visual narrative that would spark powerful connections between fans, athletes, and the distinctive identity of each athletic program.
LSU Athletics required a partner with exceptional production capabilities to deliver extensive materials within a compressed timeline without the complexity of coordinating multiple vendors for design, printing, manufacturing, and installation. LSU partnered with Vivid Ink (now known as Prisma Baton Rouge) because of its high-level color matching abilities and attention to detail in planning and execution of large-scale projects.
Big Execution for Big Ideas
When LSU approached Vivid Ink (now known as Prisma Baton Rouge), they presented a formidable challenge of bringing their bold vision to life. Vivid Ink’s comprehensive in-house production infrastructure is specifically engineered for ambitious, large-scale projects. Within just 12 weeks, the team manufactured, fabricated, designed, proofed, and installed over 4,000 square feet of custom wallpaper and case openings.
“College Athletics moves fast. Vivid Ink has consistently kept up with our department’s needs. They’ve been able to meet tight deadlines across all our venues, which made them the perfect partner for ‘The Brand’ project. Reliable, flexible, and easy to work with — that’s what made the difference.” – Jason Feirman, Executive Director of Creative Design and Photography
Beyond production needs, LSU Athletics sought expert guidance on creating dimensional impact throughout the space. Vivid Ink Sales Representative Josh Ellzey provided strategic recommendations such as layering, multiple textures, back-lit lettering, and halo-lit lettering to bring depth to the space and to capture audiences’ attention.
One Partner, Complete Solutions
Prisma understands the difficulties of selecting multiple vendors for one campaign, which is why we focus on producing everything marketers may need for promos, apparel, signs or print. From custom wallpapers, signs, and cutouts to banners and vehicle wraps, Prisma’s large-format printing capabilities provide the tools to bring large-scale projects to life.
Prisma specializes in complex print projects with numerous components—like the LSU Athletics installation—bringing every element together with precision. By handling all of the technical details, we free our partners to focus on what matters most: bringing their boldest ideas to life.
“We had some big dreams for the space, but none of that mattered if we didn’t have a partner who could execute the plan. Vivid Ink’s expertise and attention to detail brought our vision to life and turned the space into a unique experience for every guest who walks into Tiger Stadium.”
– Jason Feirman, Executive Director of Creative Design and Photography
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease. 
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations. 
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
