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Prisma names new president

bob anderson

Bob Anderson, Owner of Prisma Graphic since 2000, is happy to announce that as of today Simon Beltran is taking the reins of President. Bob will still be very active in the company as CEO and will focus much more time on his true passion of business growth and development.

“This decision was two years in the making. For the continued growth and success of the company, I knew I needed to implement a succession plan and Simon was the perfect candidate,” explains Anderson. “His mix of experience in supply chains, the paper industry, contract negotiations, knowledge of raw materials and his passion for employee growth brings a fresh perspective to our company.”

Since 1998, Beltran held numerous roles for xpedx, an International Paper Company. Most recently, Beltran was xpedx’s General Manager for the Southwest Division, responsible for the team and operations in Southern Nevada, New Mexico and Arizona. Beltran began his career in printing and reprographics with Kinko’s during college before moving into the competitive industry of paper and packaging distribution with Zellerbach Paper in 1995. During his 16-year career, Beltran held positions in sales, sales management, business unit management and general management. An Arizona native and graduate of the W.P. Carey School of Business at ASU, Beltran is an active member of Printing Industry of Arizona/New Mexico and National Paper Trade Association where he has served as a board member.

“All of the business experience, training and education I have gained over the years has prepared me for this next step,” stated Beltran. “Building on Prisma’s success, I will focus on strengthening our supply chain, our customer relationships and the development of our incredibly talented employees.”

Please help us welcome Simon as the newest member of Prisma Graphic. Simon can be reached at 602 243-5777 or

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BY PRISMAJuly 31, 2011

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