The Not-So Surprising Sustainability of Print
Sustainability of Print In an increasingly digital world, print can be unjustly portrayed as an unsustainable means of communication. However, print is more sustainable than you think! Paper is a sustainable resource Responsible forest management and recycling makes paper both renewable and sustainable. Forest Stewardship Council® (FSC®) paper is made of responsibly sourced wood fiber […]
Start a Cross-Media Marketing Campaign in 5 Steps
The Salpointe Story is a case study about the use of cross-media marketing as an important part of the client’s overall $12 million dollar capital campaign. This presentation explores the campaign’s objectives, target audience, creative strategy, campaign architecture and workflow, key success factors, and results. Find out why donors couldn’t resist contributing to the proud […]
Prisma Nashville Continues to Grow
Prisma recently announced its Nashville expansion with the acquisition of two Nashville-based companies. Nashville’s facility has now grown from 34,000 square feet to 109,000 square feet with the new move to the Brick Church Pike location. The growth continuously enables Prisma’s marketing logistics and adds capacity to our ever-growing solutions. Michelle Yun, Prisma Nashville’s […]
The Next Generation of dokshop
Motivation for Change More than 20 years ago, Prisma transformed marketing logistics by developing dokshop, an online storefront with unified branded materials customized to a business’ needs. It serves as a centralized marketing hub for end-to-end brand management and logistics solutions and has catapulted immense client success and growth in a short period of time. […]
Pre-Super Bowl Party
Happy Friday! Today, the Prisma marketing team enjoyed an impromptu pre-Super Bowl pizza party for lunch! We laughed and laughed watching reels of the best Super Bowl ads from years past. We learned a few things, too. Our varied ages, backgrounds and interests give us a wide range of perspectives on commercials old and new. One we all love is this Volkswagen commercial from […]
Prisma’s Super Bowl preparations continue
Glendale is buzzing with Super Bowl preparations! We are honored to have been the official printer of the Arizona Cardinals since 2013. We coordinate media guides, game day programs, direct mail, season ticket packages, signage, marketing materials, and more throughout the regular season. With the Pro Bowl and Super Bowl taking over University of Phoenix Stadium […]
Get personal: Segmented and variable data marketing
How much do you know about your client base? And, the specifics about their business? If your business is B-to-C, (business-to-consumer) what do you know about them as individuals? Today more than ever, technology allows you to speak directly to your clients on a one-to-one basis. A segmented data list can not only provide a […]