Prisma Announces Leadership Transition as it Continues National Expansion
CEO Robert Anderson will transition to Chairman and COO James Hill is elevated to CEO PHOENIX, Ariz. – Prisma announced today CEO Robert Anderson will transition leadership of the company to James Hill, the current COO. Anderson has led Prisma for the past 24 years after purchasing the 44-year-old company in 2000 with partner Rod […]
Prisma Expands Into Two New Markets
Prisma Graphic, LLC (“Prisma” or the “Company”), a portfolio company of CenterGate Capital, announced today it has increased its national marketing logistics footprint to four production facilities with the acquisition of Capital Printing LLC (“Capital”) in Austin, TX and Spectrum Printing Company, LLC (“Spectrum”) in Tucson, AZ. In 2021, Prisma acquired two Nashville-based print manufacturing […]
Safeguarding Success: The Paramount Role of Data Security in Direct Mail Marketing
Data breaches and privacy concerns make headlines all too often, so the importance of data security cannot be overstated. In fact, more than 65% of cyber-attacks occur due to a compromised third-party vendor. As direct mail marketers, it is our responsibility to prioritize and invest in robust data security measures to protect both our customers […]
Understanding the Marketing Supply Chain: Enhancing Efficiency and Customer Experience
In today’s dynamic business landscape, marketing has evolved into a complex and interconnected web of activities. To navigate this intricate network effectively, organizations rely on a well-orchestrated system known as the marketing supply chain. We will explain what a marketing supply chain is and why it is crucial for businesses’ growth and success. Defining […]
What is Direct Mail Marketing? Overview and Tips – Prisma
Direct Mail Services Prisma offers complete direct mail marketing services including direct mail, political mail, EDDM, mailing lists, mail tracking, Informed Delivery, lead generation, and more! Our secured lettershop protects your data and our state-of-the-art technology gets your message to mailbox with flawless precision. You can count on our expertise with postal regulations to avoid […]
Guide to Strategic Loyalty Marketing
Loyalty marketing is a powerful strategy that leverages guest data and enriches customer experience. A customer loyalty program helps you build stronger relationships with your customers by rewarding them for buying your products or services. Implementing a loyalty program is beneficial for a variety of businesses and is particularly effective for hospitality, retail, and restaurant brands. […]
Guide For Your 2023-2024 Direct Mail Marketing
In 2023, direct mail is still one of the most effective forms of marketing. It allows businesses to speak directly to their audience in a highly targeted, cost-effective manner. Keep reading to learn why direct mail campaigns are a powerful tool to integrate into your marketing strategy for the current year and years to come. […]
The Not-So Surprising Sustainability of Print
Sustainability of Print In an increasingly digital world, print can be unjustly portrayed as an unsustainable means of communication. However, print is more sustainable than you think! Paper is a sustainable resource Responsible forest management and recycling makes paper both renewable and sustainable. Forest Stewardship Council® (FSC®) paper is made of responsibly sourced wood fiber […]
Start a Cross-Media Marketing Campaign in 5 Steps
The Salpointe Story is a case study about the use of cross-media marketing as an important part of the client’s overall $12 million dollar capital campaign. This presentation explores the campaign’s objectives, target audience, creative strategy, campaign architecture and workflow, key success factors, and results. Find out why donors couldn’t resist contributing to the proud […]
Prisma Nashville Continues to Grow
Prisma recently announced its Nashville expansion with the acquisition of two Nashville-based companies. Nashville’s facility has now grown from 34,000 square feet to 109,000 square feet with the new move to the Brick Church Pike location. The growth continuously enables Prisma’s marketing logistics and adds capacity to our ever-growing solutions. Michelle Yun, Prisma Nashville’s […]
Paper Supply: How can growing brands continue to market while facing supply chain challenges?
Growing businesses and established brands alike have been faced with wholly-new challenges for more than two years now due to the ongoing ramifications of the COVID-19 pandemic. Businesses are not unlike us as individuals, each anticipating and planning for certain risks, disruptions, and mitigations in our not-so “new normal.” As the dynamics of the pandemic […]
The Next Generation of dokshop
Motivation for Change More than 20 years ago, Prisma transformed marketing logistics by developing dokshop, an online storefront with unified branded materials customized to a business’ needs. It serves as a centralized marketing hub for end-to-end brand management and logistics solutions and has catapulted immense client success and growth in a short period of time. […]