You’ve heard of mission statements, vision statements, core values, pillars, positioning statements. Always with good intentions, they’re often used by corporations to articulate a philosophy to employees and customers alike. But descriptors like “mission statement” carry expectations of how the statement should be written, how it should sound, or for whom it’s intended. And for Prisma, that’s just too rigid.

So, instead, we’ve written quite simply “three defining statements” that embody Prisma’s way of thinking. When we rolled out the new Prisma brand to our team of 170, these three statements made a big impact. Projected on a 10-foot screen, we read them aloud and saw heads nodding in agreement. These messages were no surprise; Prisma team members have been living these words for years. But they now had three ways to describe what makes Prisma better. The Prisma Edge, if you will.

The power behind Prisma

Every day we go to work looking for ways to make your job easier. It’s been this way since day one. Today, we offer a full spectrum of marketing solutions in a streamlined approach to power your Message to Market with speed, quality, and control. It’s a unique combination of services you won’t find anywhere but here. At Prisma, we’re constantly changing, forever evolving, but always focused on the customer.

What drives us

Our clients. Our people. And the quality of our products and services. The foundation of our company is built on providing superior value and performance in all we do, all we are, and all we create.

What guides us

A culture that strives for excellence, embraces innovation, fosters trust, and demonstrates equality for our clients, our employees, and our communities.

These defining statements now adorn our lobbies and help customers understand that we exist for them. While we wouldn’t be Prisma without marketing automation tools like our online ordering platform dokshop, “it’s our people” who make us Prisma.