Vehicle fleet branding that zooms

Both the graphic technique and innovative installation solution Prisma deployed contributed to the success of the project. To witness the drive thru operation was awe-inspiring. The speed and efficiency Prisma was able to manage was exactly what we needed to keep our pace of work.
BRANDON HUNT
PUEBLO’S VICE PRESIDENT OF SALES AND MARKETING

Results

 

A- Unique -Opportunity

A Unique Opportunity

If your business has a fleet on the road each day, there’s no doubt you’ve considered the brand exposure of custom vehicle graphics as a marketing strategy. When branded, your vehicles become moving billboards for your brand! Pueblo Mechanical, a 20-year-old HVAC, mechanical, and plumbing company had a fleet of vehicles they wanted branded, but didn’t want to take their fleet out of service due to the critical work they perform for their customers. How does a service company get their entire fleet wrapped without taking the vehicles out of commission?

Driving Innovation

Pueblo met with Prisma and presented their unique challenge. No stranger to vehicle fleet graphics, Prisma listened to Pueblo’s needs and developed an imaging and install plan that limited the amount of time the vehicles were off the road. Prisma’s grand format team devised a technique using the Vutek wide format printer to produce a weed and mask production method. This technique takes a solid color block and cuts out individual letters that are exposed when peeling off the surrounding vinyl. The letters are kept in alignment by applying a temporary film over the lettered sheet that is installed onto the vehicles . This solution maximized Pueblo’s budget and more importantly increased their speed to market.

On the Road Again

Custom car wrap

Once the graphic application technique was devised, Prisma set about planning out the most efficient way to install the graphics on the vehicles. With the goal being the least amount of time off the road, Prisma converted its parking lot into a drive-thru vehicle branding operation. Pueblo drivers took turns pulling up and parking momentarily as the graphics were laid out and applied. Prisma branded 177 vehicles over the course of three days in Phoenix and one day in Tucson. Each driver was back on the road in less than an hour, start to finish.

Prisma approaches every project with the client’s needs in mind. If you’re looking for a partner for your vehicle fleet solutions Prisma is ready to develop a plan that puts your business first.

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The Need for Imagery

Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
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Maintaining the Essence of Benchmark

case-study-6 Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
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Making it Happen

case-study-7 Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors.

How can Prisma transform your space?

Contact us for more information.

July 23, 2021
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