A prominent national restaurant brand, boasting over 650 locations, has teamed up with Prisma to overhaul its menu management, print operations, logistics, distribution, and versioning processes. Confronted with the challenge of maintaining a consistent dining experience across numerous locations, the brand aimed to tackle complex operational demands such as frequent menu updates, efficient material distribution, and precise implementation of brand standards. Prisma’s all-encompassing solution is designed to enhance efficiency, reduce costs, and streamline menu versioning, all while upholding the brand’s core standards.Â
Tailored Solutions That Check Every BoxÂ
Bridging the gap between visual appeal and operational requirements, Prisma was able to help the corporate team implement a robust menu management system using Prisma’s proprietary software, dokshop. Today, dokshop serves as the restaurant’s hub for end-to-end menu management and provides a solution to help with ever-increasing versioning, inventory management, distribution, and location profiling.Â
The new process allows the restaurant’s corporate team to implement location-specific pricing strategies, with comprehensive menus covering breakfast, lunch, dinner and dessert offerings in both English and Spanish. An online store front (which could only be accessed by authorized employees at each location) is available for the team to order location-specific menus on a schedule that works best for their restaurant. Additionally, dokshop’s advanced reporting capabilities provide real-time insights into inventory and ordering patterns, helping to reduce waste and improve efficiency.Â
Beyond dokshop, Prisma supports the restaurant’s needs with comprehensive printing, kitting, and distribution services.Â
Real Results That Speak VolumesÂ
Prisma has proudly partnered with the chain for over seven years, continually collaborating to find the best solutions for menus and overall print management. For the current rollout alone, Prisma’s proprietary menu management technology automated projection of 40 art versions and created more than 150 different priced versions of menu collateral, resulting in 2.3 million menu items printed. The overall results included:Â
- Operational Efficiency: Automated menu updates and streamlined ordering processes significantly reduced manual errors, optimized day-to-day operations, and introduced store profiling with auto reporting for store distribution and menu allocation.Â
- Enhanced Marketing Impact: Prisma’s support for local store marketing and community events ensures the restaurant remains a prominent and engaging presence in every market with branded merchandise and customizable print-on-demand templatesÂ
- Cost Optimization: Prisma has saved the brand approximately 30% in spend year-over-year by reducing obsolete inventory, leveraging its national footprint for distribution and manufacturing, and accelerating market speed through efficient press checks.Â
- Advanced Reporting and Workflow: Prisma provides comprehensive reports and runs allocation reports that save 3-4 days of manual work, significantly reducing the overall rollout timeline.Â
- Scalable Solutions: Improved inventory management and production processes have positioned the restaurant for continued growth and operational excellence.Â
Serving up success one solution at a time is our specialty. Contact us to learn how we can partner with your team today. Â
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
