McAlister’s Deli, a member of the Focus Brands family with over 400 locations across the United States and a consistently recognized top 100 brand, has been a client of Vivid Ink (now known as Prisma Baton Rouge) for almost three decades. The company needed custom cut counter displays that would effectively promote their seasonal Free Tea Day promotion while seamlessly integrating with their existing counter space. The specifications outlined that these promotional materials were required to fit on the counters in a complementary fashion, while enhancing the overall customer experience and maintaining brand consistency.
Prisma’s Strategic Solution
Prisma Baton Rouge delivered comprehensive print communication solutions tailored to McAlister’s specific requirements:
- Innovative Counter Graphics: Created versatile promotional materials, including cash register wraps, limited-time-only graphics, and custom die-cut gift cardholders
- Custom Display Engineering: Designed unique pieces printed on two sides and precision-routed to hold custom cups
- Complete Distribution Services: Shipped promotional pieces with corresponding promotional information kits to each McAlister’s Deli location nationwide
- Integrated Support Services: Provided end-to-end assistance including:
- Custom online portal for location-specific ordering
- Custom counter display design and production
- Graphic production support
- Location-specific pricing options
Brewing Loyalty, One Tea Day at a Time
The custom counter displays delivered significant advantages to McAlister’s promotional strategy. They allowed for greater flexibility in their promotions and provided enhanced visibility while maintaining consistent brand presentation across all locations.
This was especially important during the restaurant’s annual Free Tea Day. The yearly event brings in thousands of loyal customers to McAlister’s Delis nationwide, and each year a new design takes center stage and must be unique and memorable. Prisma Baton Rouge supports the brand in that effort each year, creating displays that have become an integral component of this successful promotional campaign, helping to drive customer engagement and increase store traffic during the promotion.
“We’ve used Vivid Ink Graphics (Prisma Baton Rouge) in the past so we knew what to expect, as they understand what our needs are and plan accordingly. We were not surprised by how well it all came together – Vivid Ink Graphics understands our brand and is constantly recommending new ways to display the items.” – Robert Dimson, VP Marketing, McAlister’s Deli
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
