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Phoenix Children’s Hospital Foundation Reaching generous donors makes the difference for Phoenix Children’s Hospital Foundation


Phoenix Children’s Hospital

Ranking as one of the top Pediatric Medical Centers in the nation, Phoenix Children’s Hospital pursues excellence and an innovative culture in efforts to build a remarkable future for their patients. Through their foundation, they are able to raise necessary funds and gain valuable volunteers. Every contribution given has a direct impact on their young patients. Donations to their foundation make it possible for them to offer the best medical specialists, cutting-edge technology, and treat children despite the family’s ability to pay. To keep this dream alive, they needed a direct mail partner that not only understood their target market inside and out, but also saw the value and importance of eliciting an actual donation response to meet campaign goals. Prisma’s team of experts was ready and quick to respond.


Using Data to Target Look-a-like Donors

After profiling Phoenix Children’s Hospital Foundation (PCHF) current donor list, our data experts were able to greatly expand their list, targeting look-a-like homes. Recognizing who their core donor was, and using look-a-like profiles to add to their current acquisition list, proved to be invaluable to impacting results and receiving larger mail-in donations. The data provided by our in-house experts was able to help Phoenix Children’s and their dedicated Account Management team at Prisma come up with a stronger campaign approach, mailing to various valley neighborhoods with possible donors fitting the data profile.

Leading the Way in Advanced Data-centered Technology

When looking for a direct mail partner to execute their seasonal appeal, PCHF needed to find a supplier that had the skills and equipment necessary to pull off a large-scale campaign with variable data on all pieces. Prisma’s newest investment, the Screen Americas Truepress Jet 520HD Inkjet Web Press with SC Ink Technology, was the perfect fit for the job. With advanced technology this machine was able to use their client data to create a highly personalized and targeted mail campaign, helping them maximize response rates and drive results efficiently for an unbeatable cost.

Utilizing an Omnichannel Approach

In efforts to truly expand campaign reach, PCHF added Prisma’s Direct Mail 360 approach. Potential donors who received the direct mail piece were also served digital display ads and social media ads. Through DM360, PCHF was able to track leads in real-time and see minute by minute results on how many people were interacting with their campaign through mail and online.

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The Need for Imagery

Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
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Maintaining the Essence of Benchmark

case-study-6 Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
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Making it Happen

case-study-7 Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors.
The acquisition campaign performance really surpassed our expectations in many ways. The DM360 dashboard provided by Prisma allowed us to track leads in real-time and results were easy to read and understand. We were incredibly pleased with the results and the entire Prisma team.
Mike Lair
Direct Response Manager at PCHF

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July 31, 2020

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