P.F. Chang’s & dokshop

PF Chang’s opened its first restaurant in 1993 in Scottsdale, Arizona, blending authentic Asian flavors with a steakhouse vibe.Founded by Paul Fleming and Philip Chiang, the restaurant now has more than 300 restaurants in 25 countries and territories.

Results

P.f. Chang’s Streamlines Its Menu Process With dokshop

An ideal menu management partner

P.F. Chang

Having the right menu management partner is vital for P.F. Chang’s. There are now more than 280 menu versions. Every time there is a change in food labeling laws, pricing, and menu items, the in-house creative team redesigns the menus. This process, which was completely manual before the Prisma partnership, is something the company feels is worth the extra effort. But it was time for a capable menu management partner. After a lengthy RFP process, and executing multiple menu tests, they knew Prisma was the solution. “We were pleased to find that the quality and technology Prisma offered exceeded our expectations,” says Heidi Bergeron, P.F. Chang’s Senior Brand Manager. Bergeron points to a combination of Prisma’s technology capabilities and the ability to help customize the system.

Dokshop Streamlines the Process

Laptop PF Changs

One of the best experiences has been working with dokshop. “We were blown away by how seamless the dokshop user experiences was,” recounts Bergeron. The teams’ continuous optimization in the technology field gave us the confidence that no matter what we were needing, they could find (or develop) a solution.” Bergeron points out that Prisma’s menu management technology – and the assistance of their own Prisma Account Executive – has significantly streamlined and simplified P.F. Chang’s menu versioning. The past process, all handled manually, posed a huge risk for human error and was time consuming. Bergeron reports that, since launching with Prisma, errors with incorrect variables have been virtually eliminated. Bringing all the restaurants online with dokshop is changing everything. Not only will all of the menu versions, pricing, copy, and distribution information be immediately accessible in dokshop for menu rollouts, the system documents all changes for historical tracking.

 

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The Need for Imagery

Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
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Maintaining the Essence of Benchmark

case-study-6 Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
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Making it Happen

case-study-7 Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors.
We are excited to see what the future holds for our partnership with Prisma. I am confident that with Prisma’s capabilities and customized solutions, the menu process at P.F. Chang’s will only continue to get better, allowing us to deliver the best menus possible for our guests.
HEIDI BERGERON
P.F. CHANG’S SENIOR BRAND MANAGER

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July 23, 2021
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