Holiday happiness with Hidden Valley Ranch

How custom eCommerce platforms provide marketing infrastructure for a creative holiday campaign

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What do you get when you combine a recognizable food brand with a zealous fanbase, a marketing logistics technology platform and some holiday cheer? You get the Hidden Valley Ranch Ranch-O-Gram promotion that inspired ranch fanatics to personalize a holiday-themed bottle of ranch and send it in a special gift box to themselves or their ranch-loving friends for the winter season.

An Internal and External Ordering Site on Demand

Hidden Valley needed the custom ranch bottles to be available for order by their consumer base, but only needed a site that was available for a short time-frame. Referred to Prisma by a long time client who knew the dokshop team could get just the job done, Hidden Valley entrusted this unique job in their capable hands. Prisma’s dedicated dokshop team immediately went to work programming an e-Commerce micro-site that consumers could utilize during the holiday campaign and would open and close to the public consumer base on demand.

Custom Programming for the Perfect Gift

This promotion was brought to life with the full-service marketing logistics power of Prisma. Using a custom-branded online storefront built into Prisma’s web-to-print technology dokshop, customers are able to have a fully digital customization process to inscribe their chosen bottle with a name and instantly proofs it for approval to print. The custom labels were then affixed to classic bottles Hidden Valley Ranch, packaged in a festive holiday gift box and shipped direct to the recipient’s door just in time for the holidays. Although the campaign had quick turn times, the requested launch date was met and sales goals within the first few days were exceeded.

Ready to Go Gifts With Fulfillment Solutions

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One unique component of this promotion was that each custom bottle came prepackaged in gift boxes so they could be sent straight to the recipient! The gift box was decked out with bows, crinkle paper, and even a custom sleeve that replicated wrapping paper to go with the holiday spirit. Prisma’s fulfillment team worked hard to create concise gift boxes that represented Hidden Valley’s brand standards and provided a memorable unboxing experience by the ranch lovers who received it. Through the use of popular social media platforms like TikTok, Hidden Valley was able to visualize an unboxing for all of its ranch loving fans, and building up hype for this once in a lifetime holiday surprise. Hidden Valley launched their holiday campaign with confidence powered by Prisma’s ability to provide a seamless eCommerce experience with custom web-to-print technology.

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The Need for Imagery

Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
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Maintaining the Essence of Benchmark

case-study-6 Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
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Making it Happen

case-study-7 Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors.
Prisma took what seemed like an impossible feat and made it happen while keeping everything simple and turnkey for us. In record time, they launched a custom site and managed all execution for the delivery of thousands of custom bottles. It was all done flawlessly, with the team again and again going above and beyond to provide our consumers with an incredible experience.
VICKI HABER
BRAND ENGAGEMENT LEAD

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July 23, 2021
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