Serving Menu Management Solutions
From the fresh feel of Flower Child to the robust environment at the Arrogant Butcher, Fox Restaurants Concepts makes guests feel right at home. With more than 15 brands throughout 15 states, Fox’s corporate marketing team needed a way to ensure the menu management and marketing logistics for each brand is kept in line. In addition to menu management, Fox requires a partner that can execute wide format murals, signage, parking and more to create onbrand experiences for its customers.
Big ideas come to life
Ever seen a 3D mural made entirely out of Converse sneakers? Prisma has! Prisma’s expert team has executed some of Fox’s most daring restaurant décor installations. Prisma partnered with Fox brand Culinary Dropout to install a custom printed backdrop and more than 100 artist-designed Converse sneakers. Restaurant décor solutions for a Blanco location refresh include direct-print to ceramic tile and an LED gallery wall that transports
guests to a vibrant paradise. Prisma even answered the call when country music star Kasey Musgraves made it know what a fan of Flower Child’s gluten-free muffins she was. Prisma produced custom muffin trays so that Flower Child could surprise and delight Kasey while touring the Phoenix area near Fox’s headquarters.
Multiple Brands. One Home.
Fox’s menu management has a unified home in dokshop, Prisma’s proprietary software. Dokshop allows
users to access a permissions-based ordering site for menus and print collateral. Inventory is managed and controlled by the robust reporting available to the corporate team, and what was once chaos to manage is now an automated process. Each location has the ability to edit, proof and order only what has been set up in their permissions, so brand standards are safe and ordering power remains in the hands of each location. For complex menu rollouts, Prisma’s team receives menu files which are updated per location, prepped for press and printed and shipped all in-house. Order histories from each location’s dokshop site helps streamline needed quantities so nothing is wasted.
Fox also enjoys the ease of Prisma’s billing which drops invoices into their own FTP server and ground them by brand and location. By grouping all print invoices with their POS system, Fox is able to better account for their marketing spend in a central location.
OutFOXing the Competition
Fox growth from a single location to more than 50 restaurants throughout the US is a tribute to their innovation and fantastic concepts. We are proud to help streamline their menu management and marketing logistics to ensure they stay focused on continued growth!