Two kindergarteners met on the playground in 1971, became lifelong friends, and launched a brownie business together years later. That’s the story of Fairytale Brownies whose co-owners began baking brownies as a side business after college, which eventually became a successful mail-order brownie business.
Enhancing the Experience
Before recipients even get to see or taste their treats, they are first greeted by carefully crafted packaging designs. In 2018, the brand worked with Prisma to launch 48 variations of “occasion” and seasonal bands with fresh patterns, vibrant colors, and premium finishes. “Bands” are themed sleeves that customers can order with their brownie gift boxes to add flair and reflect the gifts’ meaning. To minimize run costs, Prisma’s experts have worked out a detailed system for using every inch of the press sheet possible and suggested running all new bands at the same time each year for efficiency. Band designs have continued to change and expand within the last two years, allowing for a unique and unforgettable look with every order. In 2020, 35 new bands, available in 4 sizes, were printed and shipped out to prepare Fairytale Brownies for an upcoming year of orders.
Success Never Tasted So Sweet
Prisma also helps create the company’s Gift List each fall. The list is a helpful data tool that pulls past purchase history allowing Fairytale Brownies to send out reorder notices to customers. The data from the previous holiday season is pulled and paired with a custom barcoded catalog and rigid envelope, allowing for an easy reordering process. With such sophisticated marketing tactics, Fairytale Brownies garners a 15-18 percent response rate on this high-end mailer allowing for more reliable sales with each recurring year. Each package is hand-fulfilled at Prisma’s facility, and packets range anywhere from 3-40 reorder sheets, dependent on the current gift list and past purchases by Fairytale Brownies’ clients.