Helping Those Who Help Others
A faith community that includes 94 parishes, 23 missions, and 35 Catholic schools in the Greater Phoenix Area is one to be revered. The Diocese of Phoenix is dedicated to helping people in the community, supporting more than 70 charities and ministries. The Diocese came to Prisma to design and produce the collateral for their 2020-2021 Charity and Development Appeal campaign, and Prisma was ready to make it happen. From initial concept and graphic design, to printing and mailing, Prisma was there each step of the way, using innovation and technology to ensure a seamless and effective outcome.
A Design from the Heart
The Diocese of Phoenix came to Prisma in need of full-cycle collateral production. Our creative team got to work right away on the design concept for their project, presenting various options from which the Diocese could choose. It was imperative that the design matched the theme of the year, “Let Your Light Shine.” This beautiful sentiment needed an equally-stunning design, and our team did not disappoint. The Diocese of Phoenix took a leap of faith and chose a design direction that was vastly different from the campaigns they had in the past. The results? Phenomenal.
Printing with Passion
After the initial concept and design, it was time to move on to print production. In total, Prisma produced 13 different campaign pieces, including direct mail letters and pledge forms, brochures, posters, digital ads, envelopes, and more. The designs featured vibrant pink and purple ombre coloring and gorgeous imagery, and the team was excited to finally see it on paper. The envelopes were printed using our Komori offset press, and the letters were printed with variable data using our digital web press. The inserting of the letters into envelopes took place on Prisma’s intelligent, high-speed equipment, with 2D printed barcodes and electronic eye detection to ensure accuracy. The ability to use technology to produce high volume collateral with variable data is what puts Prisma above the rest! This process made the multiple jobs run smoothly and efficiently, which is always the expected outcome when creating & printing marketing collateral with Prisma.
So, Did it Work?
Yes! This end to end campaign management appeal was very successful for the Diocese of Phoenix, and they collected a record-breaking amount in donations. To say they were satisfied is an understatement.
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
