Packaging Buzz: Generating Client Success in Cannabis Packaging
The business of cannabis, CBD, and related products continues to grow at exponential rates. These companies’ packaging needs not only surmount legal and regulatory hurdles, but have technical challenges relating to product safety and efficacy, as well. Two Prisma partners found packaging ease and success with Prisma’s innovative solutions.
Marketing Logistics: Roadmap to Success
Our client is a greenhouse cannabis producer with five brands offering a range of products from flower to oils, edibles to extracts. They also have four retail dispensaries. This client approached Prisma with a need for end-to-end marketing logistics to help streamline the needs of its many brands, products, and retail locations. Their packaging needs were vast, and Prisma was more than up for the challenge. The Prisma team worked as an extension of this client’s creative and design department to push the packaging for each brand to the highest level. A variety of techniques were used to provide for the needs of each distinct brand and product. The Prisma team deployed the Komori offset press for speed and efficiency while adding distinct finishes such as custom die cuts, foil stamping, and embossing. The production team at Prisma delivered efficiency excellence by streamlining the process in-house, from concept to partial assembly. Prisma’s web-to-print technology solution, dokshop, was utilized to implement brand guideline efficiencies and virtually curate all of the packaging, retail, and point of sale materials.
Leveling Up: Packaging Power
Another of our clients had begun their packaging journey with soft touch aqueous, but upon meeting with the Prisma team were inspired by client Fairytale Brownies’ custom box wraps. Their team was immediately drawn to the effects of the reticulated varnish, and wanted to level up their packaging game starting with their holiday box. The new packaging was streamlined with the use of the instant dry ink of the Komori offset press and was then mounted and diecut. The end result was a new packaging innovation that echoed the brand’s cutting-edge vape technology and unparalleled quality.
Both of these clients had different goals and strategies for success, but through innovation and marketing logistics efficiencies, both brands are poised for continued growth. Cannabis packaging is complex and requires a knowledgeable team of experts to ensure success.