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Increase your marketing ROI with postage promotions

Beginning January 24, 2024 the USPS will increase rates as follows:
  • Overall increase 2% based on CPI increase  
  • Flats get an extra 2% surcharge 
  • First-Class Stamp: $.68
These increases will be revisited again in July, so how can direct marketers make the most of their mail budgets this year? Prisma is your direct mail expert, mailing more than 12 million pieces of marketing and secure mail each month. Our direct mail experts can recommend USPS postage promotions that can save your brand up to 5% off your postage depending on the promotion. 
Registration for the first promotion that kicks off February 1 has already begun. This promotion is for any mail piece sent with tactile, sensory or interactive elements. Simply adding an inexpensive emboss will generally qualify your mail for this promotion. Additional elements that can qualify are pop-up mailers, lenticular embellishments and scents. Prisma’s experts can help you create a mail piece that stands out for your audience AND helps deliver your ROI goals by qualifying for the postage discounts. 


The full promotions calendar is listed here for your reference. Contact Prisma to get started saving on your direct mail postage! 



Interested in exploring our store of promotional products? Visit to get started!

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BY PRISMAJanuary 9, 2024

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