How Variable Data Printing Works
Variable Data Printing (VDP) is a digital printing method that allows multiple customized pieces to be produced in a single run—without ever needing to stop or adjust the press. It enables businesses to personalize printed materials at scale, making campaigns more engaging and effective for targeted audiences.
Here’s how it works:
- You provide your design + data
It starts with a data file and a master template is built with space for dynamic fields. - We integrate your data
Our software pulls from your list and links each field—first name, city, promo code, or more—directly into the design. - Each piece is personalized on the fly
The press runs without stopping as every printed piece is dynamically tailored, one by one. - We print, pack, and deliver
From custom mailers to packaging, your pieces arrive personalized, accurate, and on-brand.
Why Companies Are Turning to VDP
Better Results
When content feels personal, people respond. Over 75% of recipients are more likely to engage with mail that feels relevant and customized to their needs—boosting response rates and ROI.
Faster Execution
With automated personalization, there’s no need to manually build multiple versions. Campaigns launch quicker with less back-and-forth and fewer touchpoints.
Reduced Waste & Lower Costs
Targeted messaging means smarter printing. You’re not wasting resources on materials that don’t resonate—and you only print what you actually need.
Scalable for Growth
Whether your reach is regional or national, VDP scales with you—supporting everything from small, hyper-local runs to high-volume, multi-market campaigns.
Consistent Branding
Even with fully customized content, your brand stays locked in. Templates ensure every piece reflects your identity—logos, fonts, and imagery included.
Smarter Data Use
VDP transforms your customer data into a competitive advantage, letting you deliver meaningful, one-to-one messaging at scale.
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease. 
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations. 
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
