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  • graphic designer works on computer
    Blog

    Graphic Design Resources

    From time to time everyone needs a little inspiration. Graphic designers and commercial printing experts are no exception. Recently, Prisma spoke to a group of professional graphic design…

  • General

    Commercial printing in a digital world

    Let’s face it we live in a digital world. As a commercial printing company, Prisma Graphic recognizes the importance of digital technologies and the advances made in the…

  • woman smiling at mail
    Blog

    Direct Mail: Crafting the Offer

    Direct mail campaigns have many moving parts. To begin a campaign, data must be secured and segmented. Then a creative team needs to design a mailer with compelling…

  • General

    Your input is valuable

    Prisma Graphic is an industry leader in commercial printing because we know the value of every client. November 1, 2010 Prisma announced its acquisition World Marketing – Phoenix;…

  • girl opening up mail
    Blog, General

    Direct Mail: Intelligent Mail Barcodes

    The Intelligent Mail Barcode (IBM) is the next generation of USPS barcode technology. Barcodes have been used for years to sort and track letters and flats; the IBM…

  • General

    Business cards need not be boring

    The most fundamental piece of your marketing collateral is business cards. Other than a representative from your company, your business card is the first impression you will make.…

  • General

    Web-to-print: Brand protection

    In today’s business climate, companies are extremely sensitive to their brand’s consistency. One mistake from a company’s commercial printing vendor gets in front of the wrong audience and…

  • General

    Common commercial printing terms

    To many people, commercial printers seem to have a language all their own. We tend to speak in numbers and jargon, which might be confusing to some outside…

  • female worker holding a stack of envelopes
    Blog

    Direct mail: Seven rules to success

    What does a good direct mailer or direct marketing piece look like? Prisma has found that the direct mailers that yield the highest ROI for our clients have…

  • print-run-3
    General

    Why Prisma Graphic?

    At Prisma Graphic, we realize you have many choices when it comes to selecting a commercial printer or direct marketing services provider. We could go on and on…

  • General

    Employee spotlight: Steve Van Loon

    This month our employee spotlight takes you inside the walls of Prisma Graphic to introduce you to one of our wizards behind the curtain. Steve Van Loon, Prisma’s…

  • web press
    Blog

    Benefits of soy-based inks

    Prisma has always been conscious of the environmental impact of commercial printing. In the Spring of 2007, Prisma became the first sheetfed and web shop in Arizona to…

  • Collage illustration of megaphones emerging from a laptop screen, symbolizing digital marketing.
    Blog, Commercial Printing, Direct Mail, Prisma News

    Get Personal: Segmented and Variable Data Marketing

    How much do you know about your client base? And, the specifics about their business? If your business is B-to-C, (business-to-consumer) what do you know about them as…

  • Collage illustration of hands gesturing around an upward-trending red arrow graph.
    Blog, General

    DokShop: Creative Marketing Solutions

    Prisma Marketing & eCommerce Director, Rob Steele, recently returned from the American Banking Association’s (ABA) Marketing Conference in Minneapolis where he joined Sherri May & Co. (SMC). In…

  • General

    Prisma Graphic’s social media outlets

    Starting in June, 2010 Prisma Graphic has made a concentrated effort to step up our social media and internet presence. Our more visible social media efforts have been…

  • General

    Employee spotlight: Daren Bruncak

    In this month’s employee spotlight we take you into the inner workings of Prisma Graphic’s technology department. Meet Daren Bruncak, one of the best information tech developers in…

  • menu management, dokshop
    Blog, dokshop, General

    Centralizing Your Marketing Supply Chain

    Marketing supply chain management centralizes all of your marketing assets — collateral, key business documents, and brand identity materials — into one online location. From there, everything can…

  • Phoenix design week 2010 poster
    Blog

    Phoenix Design Week 2010

    Prisma is proud to be the Title Sponsor for the Phoenix Design Week 2010. Phoenix Design Week 2010 is a grassroots effort dreamed up by a single visual…