Prisma Marketing & eCommerce Director, Rob Steele, recently returned from the American Banking Association’s (ABA) Marketing Conference in Minneapolis where he joined Sherri May & Co. (SMC). In a combined effort they presented creative-ready, customizable marketing products, through Prisma’s online ordering system (DokShop®), that focused on helping bankers stimulate traffic to improve sales opportunities.
One of the key marketing challenges facing today’s financial institutions, actually one that affects many business owners in highly-competitive industries, is: “What sets your business apart?” Prisma teamed up with SMC to demonstrate exactly how a highly-targeted direct mail campaigns can be extremely effective when partnering with the right marketing providers.
Essentially, SMC developed creative marketing products, specifically targeting consumers in their 20s, 30s, 40s and 50s, with tailored messaging to speak to each audience. And, by posting the templates into DokShop each individual location has the flexibility to customize and order products ranging from statement inserts, in-branch literature and direct mail. Typical marketing products of this kind can take months to develop, produce and deliver. With the designs loaded into DokShop, however, bankers are now able to log on, customize, proof and have products produced and delivered within just days. While this program is excellent for financial institutions, it could easily be adapted for other multi-chain operations looking to drive traffic and increase sales.
Partnering with clients to present new concepts is just one of the ways Prisma supports our business partners to help them grow their business. It’s really a win-win for all.
