Simplifying Marketing Collateral, One Order at a Time

Managing marketing collateral across a large organization is rarely simple. Between corporate teams, franchisees, sales reps, and regional offices, keeping everyone supplied with accurate, on-brand materials — without slowing them down or letting quality slip — is an ongoing challenge.

Ordering something as routine as a business card can turn into a surprisingly long process. As Prisma owner, Bob Anderson describes it, a typical request might pass through seven touch points before it’s finished: “First you tell your secretary, they ask the marketing department, it has to be called in, and then a salesperson takes the order. It gets typeset, proofed, and then goes to print” Multiply that across every piece of collateral a company produces, and it’s easy to see how much time — and opportunity for error — gets built into the process.

Dokshop™ gives your team around-the-clock access to a branded, pre-approved catalog of customizable materials, so anyone who needs collateral can order it directly — accurately and without delay. Each company’s site can be tailored to reflect its own brand and product line.

With doksop, your team can:

1. Coordinate marketing efforts across multiple locations or markets
2. View and download PDF proofs online
3. Access dynamic reporting and receive email updates
4. Assign administrators to monitor and approve orders
5. Define and analyze cost centers

Anderson notes that the technology allows projects to move roughly four times as fast through the system, with tracking similar to how a package is tracked in transit — so nothing gets lost in the process, and nobody’s left wondering where an order stands.

Make-A-Wish uses dokshop to manage marketing output across 72 chapters.

“I want to maintain continuity of the brand across all our markets. This technology allows me to do that and then allows the chapters to localize it. But I don’t want them monkeying with fonts and headlines. With this, I can keep the overall look and feel the same across the board.”

–MIKE PRESSENDO, DIRECTOR OF BRAND COMMUNICATIONS

Pressendo also points to the financial impact.

“This allows us to preserve and promote our brand. We’ve had other printers but they couldn’t keep up with our technological requirements.”

–MIKE PRESSENDO, DIRECTOR OF BRAND COMMUNICATIONS

Beyond cost savings, he notes the improvement in quality control and turnaround time.

Since 2001, businesses across the country have used dokshop to speed up turnaround, reduce human error, and keep their brand consistent across every market. It’s build to serve internal teams and distribution networks alike, giving each the ability to order personalized collateral while keeping corporate brand standards intact.

The result is a brand that stays protected and consistent, while still feeling relevant to each local market it reaches.

Whether your company manages collateral for a handful of offices or hundreds of locations, dokshop can simplify how that process works. Request a dokshop demo and learn how it could work for your team.