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  • Prisma team standing by a press with a magazine cover feature reading Prisma
    Blog

    Prisma wins Tilted Kilt’s Highlander Award

    Prisma is proud to announce that we are Tilted Kilt’s 2011 Highlander Award recipient. This prestigious accolade is given once a year to a vendor who’s considered to…

  • General

    Prisma Graphic sets record straight

    Early Tuesday morning, the Maricopa County Sheriff’s Office presented Prisma Graphic with a warrant to search our facilities for 17 employees who were potentially in the country illegally.…

  • Marketing Digital Graphic
    Blog, General

    Why Every Marketing Campaign Needs Clear Goals

    Most marketers are eager to jump into creative discussions, brainstorming concepts, selecting imagery, and refining messaging. But the most successful campaigns begin long before design work starts. They…

  • Male worker at press machine
    Blog

    Digital Printing Applications

    When you hear digital printing, what comes to mind? Speed, Innovation? Quality? Many years ago digital printing was synonymous with color copying – the two disciplines couldn’t be…

  • Sample letter and envelope mockup with logo, QR code, and postage indicia on a blue background.
    General

    Expanded Direct Marketing Services

    Since Prisma’s acquisition of World Marketing – Phoenix in November of 2010, we have never been better set up to be your turnkey source for all things direct…

  • General

    Employee spotlight: Mary Walker

    Continuing Prisma Graphic’s monthly tradition of highlighting our employees – this month we spoke to Mary Walker. How long have you worked at Prisma Graphic? It’s been a…

  • General

    Web-to-print resources

    Prisma Graphic is a firm believer in efficiency throughout the commercial printing process. Our web-to-print solution, DokShop, does exactly that – it streamlines the printing process from your…

  • General

    Direct marketing resources

    Over the last year, Prisma has developed a collection of articles on direct marketing and direct mail best practices. We thought it would be helpful to compile a…

  • person manipulating envelopes for mailing
    Blog, General

    Direct marketing in 2011

    Direct marketing is constantly evolving. And, as technology advances and audiences grow savvier, the direct marketing and direct mail strategies of the past may not work as well.…

  • two women talking about print trends
    General

    Commercial Printing Trends

    The business landscape changed quite a lot in 2010 and the commercial printing industry was no exception. The economy forced many long-standing print related businesses to close doors…

  • dokshop
    Prisma News

    Web-to-print success story: W Hotels

    A web-to-print solution is one of the most efficient ways to manage your commercial printing needs, while giving your sales team 24/7 support behind the scenes. Prisma proprietary…

  • General

    Happy holidays

    As the end of the year draws near and the holidays are upon us, Prisma Graphic wants to thank everyone who contributed to our success in 2010. Thank…

  • Three60 Marketing
    Blog, General

    Graphic Design: Print vs. Web

    It’s easy to assume design is the same on the surface, no matter where it’s headed. But if you’ve ever seen a beautiful web banner turn muddy and…

  • Smiling woman reading mail at table with computer
    Blog, General

    No Data Is Better Than Bad Data

    When it comes to direct marketing everything starts and ends with data. It’s safe to say that the data of your direct mail lists can make or break…

  • Surreal collage of a giant printer with people and an oversized hand pulling out a printed page.
    Blog, General

    Web to print: online proofing

    Often when we speak about web to print solutions and DokShop we tend to skip over one of the biggest benefits – online proofing. Before web to print…

  • dokshop logo
    dokshop

    Print on Demand

    For over 20 years, print on demand has grown into one of the most trusted ways for companies to purchase commercial print. As printing technology has advanced, so…

  • doksync
    Blog, General

    Marketing 101: Direct Marketing

    Running a business means juggling a dozen priorities at once — and marketing often gets pushed to “figure out later.” That’s why, from time to time, we like…