Start a Cross-Media Marketing Campaign in 5 Steps
The Salpointe Story is a case study about the use of cross-media marketing as an important part of the client’s overall $12 million dollar capital campaign. This presentation explores the campaign’s objectives, target audience, creative strategy, campaign architecture and workflow, key success factors, and results. Find out why donors couldn’t resist contributing to the proud […]
The Next Generation of dokshop
Motivation for Change More than 20 years ago, Prisma transformed marketing logistics by developing dokshop, an online storefront with unified branded materials customized to a business’ needs. It serves as a centralized marketing hub for end-to-end brand management and logistics solutions and has catapulted immense client success and growth in a short period of time. […]