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Why Security Matters to Direct Marketers

As a business owner or marketer you understand the importance of data-driven decision-making in your campaigns. Customer data has become a crucial component of modern marketing, allowing you to target and personalize your messages to the right audience. However, with the rise of cyberattacks and data breaches, ensuring the security of customer data has never been more critical. Data breaches can be costly both in terms of financial losses and reputational damage. If customer data is compromised, it can lead to lost revenue, legal liabilities, and damage to your brand reputation. As a marketing executive, you must prioritize the security of customer data to protect your organization from these risks.

One area where customer data security is particularly important is in direct mail marketing. Direct mail has long been a popular marketing tactic, and in 2023, it continues to be an effective way to reach your target audience. However, with the increasing use of digital data in direct mail campaigns, there are also increasing risks to customer data security.

Marketers must take steps to protect customer data in their direct mail campaigns. This includes using secure mailing systems that protect against theft or tampering of mail pieces. Additionally, marketers should implement robust data security protocols to protect customer data throughout the campaign lifecycle, from collection and storage to use and disposal.

Prisma Secure is an automated mail management system that is ideal for compliant, repetitive mail such as member communication, statements and billing. A dedicated team manages the system that has the highest-level of data security to accommodate healthcare and financial mail. An onboarding process sets up Prisma Secure per client to schedule a compliant data export from the client’s system, transfer that data to Prisma’s secure system, merge that data with approved templates, then print and fulfill each piece of mail. Prisma Secure also automates reporting such as audits and invoicing. Once established, Prisma Secure reduces the amount of data touches required to mail and also automates each mailing to increase speed to market.

By implementing robust data security measures such as secure mailing, you can demonstrate to your customers that you take their privacy seriously and are committed to protecting their data.

Learn how to maintain the highest level of data security with your mail by contacting Prisma today.

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BY PRISMAMarch 28, 2023

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