What started as a simple goal to build a high-quality eBike at an affordable price has grown into a nationwide success story. Lectric eBikes is the best-selling eBike brand in the United States, trusted by more than 700,000 riders. As the company continued its impressive growth and expanded into a new retail location, Lectric turned to Prisma to help create an immersive environment that reflected the energy, innovation, and accessibility that have made the brand a leader in the industry.
Blank Walls, Big Energy
As Lectric’s retail presence grew, so did the need for spaces that felt as energetic and approachable as the brand itself. Lectric came to Prisma with a key question:
“What can we do to create a visual impact throughout our retail space?”
They wanted to enhance the customer experience and create a more engaging environment but needed guidance on where graphics would have the greatest effect while staying within budget. The project required a strategic approach to determine the most impactful locations for visual elements throughout the store.
Wired for Impact
Prisma’s team went onsite to walk the store alongside Lectric, surveying every wall and window to identify where large-format wall wraps would add the most personality and visual energy. Rather than pitching a single all-or-nothing concept, Prisma broke the opportunity down wall by wall, providing an itemized quote for each space so Lectric could see exactly what each wrap would cost and choose how far to take it within their budget.
Lectric opted to wrap the majority of the space, providing artwork files sized to the measurements Prisma’s team had captured onsite. From there, Prisma’s Prepress Department reviewed every file for accuracy, checking specs, resolution, and color before anything moved to production. Each wall was then rendered individually to create a full proof of the finished space, giving Lectric a clear, wall-by-wall preview of exactly how their store would look – colors, placement, and scale included – before a single wrap was printed or installed.
Fully Charged Results
By walking the space first and pricing it out wall by wall, Prisma helped Lectric move from an open-ended idea to a confident, budget-conscious decision – without sacrificing the ambition of the original vision. The itemized, room-by-room approach gave Lectric full control over scope and spend, while the wall-by-wall proofing process meant there were no surprises between concept and installation.
The result is a retail space with the same bold, approachable energy that defines the Lectric brand – wrapped edge to edge in custom graphics that make an impression the moment customers walk through the door. For a brand built on making e-bikes feel accessible and fun, the space now does the same thing that the products do: invites people in.
It’s a good example of how Prisma approaches every project: not just producing what’s asked for but helping clients see what’s possible for their space and their budget before a single file goes to print.
