Romulus Restaurant Group

As the second largest franchisee and developer of IHOP Restaurants, Romulus Restaurant Group is responsible for operating nearly 100 IHOP locations in 10 states. When they made the move to a new corporate office, they chose Prisma to outfit their space with unique and eye-catching graphics, ranging from vinyl to brushed aluminum. From design to installation, Prisma ensured their new home met brand standards and reinforced their mission.

All by Design

Romulus handed us a blank canvas, and it was our job to transform it into a space that expressed the heart and soul of the company. Our lead designer on this project, Jay Gau, envisioned larger than life graphics and the Grand Format department at Prisma went to work to make them a reality. During the initial walkthrough, Jay was given information on where they wanted graphics, and discussed color palettes and a couple of key concepts – such as showcasing their mission, and locations. In our next meeting with Romulus, we presented the proofs that superimposed our designs overtop their office space, which gave them a clear idea of how the pieces would work to tie their space together.

State of the Art

A unique feature to their office space is the state wall in the lobby. All 50 states are cut from brushed aluminum, and those highlighted with sheer blue vinyl are where Romulus own locations. To keep everything consistent, the Grand Format team color matched the vinyl to their brand standards – and as locations are added, states can easily be covered to reflect their growing business.

From the Office to the Classroom

romulus-incentive

During this process our marketing team came up with a way to help bring in some customers, too. We presented an incentive program for Romulus’ IHOP locations to use in partnership with schools across the country. The kid-friendly kit includes a bookmark, die-cut pancake coupon, and also a gift for teachers. They reward students for things like attendance and behavior, and aim to increase business for participating IHOP restaurants. These incentive kits are available to Romulus and franchisees to order from our easy to use marketing resource center, dokshop.

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The Need for Imagery

Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
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Maintaining the Essence of Benchmark

case-study-6 Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
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Making it Happen

case-study-7 Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors.
We chose Prisma because they’re a trusted partner who we knew would deliver stunning work. From the design work to the final product, the creativity they brought to this project went above and beyond expectations.
Mike Engsberg
Romulus Restaurant Group

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July 23, 2021
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