PHOENIX, AZ – Prisma is continuing to push the boundaries of marketing and print capabilities with the HP Indigo 12000 Digital Press, the newest addition to their expansive production lineup. Bridging the gap between offset and digital, the HP Indigo 12000 delivers the widest commercial application range with superior print quality, high productivity, and wide versatility. This digital printing marvel is capable of meeting and exceeding offset quality, and at up to 4600 sheets per hour, it does so without sacrificing production time.

Bob Anderson, CEO of Prisma, details what this means for their customers, “The size, speed, and quality the HP Indigo 12000 provides is essential for clients who require something between digital and traditional printing. Casinos, design agencies, and large corporations will benefit from the short run, high-impact project capabilities this machine offers.”

Since this press accepts sheet sizes up to 29.5 inches, it can handle virtually any commercial job. A true standout from the world of digital print, a wide array of substrates, including canvas art, metalized media, and synthetics can be run easily. Products that used to be exclusively handled on Prisma’s Komori, like pocket-folders and oversized books, can now be manufactured on the HP Indigo 12000. These production capabilities allow for more efficient workflows, leading to quicker turnarounds for Prisma’s clients.

As a G7 certified company, the unparalleled color-matching this press offers is vital to Prisma’s promise to consistently deliver on their clients’ brand integrity. With seven ink stations the machine provides stunningly accurate color reproduction capabilities that can reach 97 percent of PANTONE colors. Utilizing state-of-the-art software and HP Indigo ElectroInk technology, the prints produced on the Indigo 12000 showcase sharp images and smooth color transitions.

Joining an already impressive fleet of digital presses, the HP Indigo 12000 will provide near-limitless opportunities for Prisma’s clients, while continuing to surpass production goals.