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Print on demand

Print on demand is a very popular commercial print purchasing model for the past 15-years. The growth of this model can be directly attributed to advancements in the commercial printing industry. And, Prisma Graphic has led the industry in this area for many years. Our state-of-the-art technology and equipment easily handle this purchasing model.


Since print on demand is the practice of only producing what is needed at that moment, one of the key benefits experienced with this model is the reduction of waste. In the past, print buyers focused on volume since it’s a well know fact that as quantities increase, unit prices drop. Purchasing commercial printing in volume is still a cost-effective way to procure your printed collateral, as long as the document has a longer life-cycle (no foreseen revisions or document obsolescence.)

Ordering in smaller increments, while incurring a slightly higher unit cost, gives your company the flexibility to revise marketing collateral and key business documents as your business evolves. Why use outdated forms or brochures just because you have them? Worse yet, why pay for those materials if they become obsolete.

No more worrying about running out of your sales materials while your marketing department is working on new versions. Use print on demand to order exactly what you need and when you need it. Give this “just in time” model a try and see how well it can work for your current business needs.

Have any questions about this article or about print on demand? Our professional commercial printing experts are always available to assist you. Please contact us either by telephone at 800 379-5777 or via email at

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[About us: Prisma Graphic, now in our 30th year, is a full-service, marketing solutions provider now with an emphasis in commercial printing that specializes in online marketing supply chain management. Utilizing cutting-edge technology and a commitment to customer service, we partner with clients to develop cost-effective programs that execute integrated brand campaigns and highly-targeted business communications. Our ongoing evolution is to deliver sales opportunities at the lowest possible cost.]

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BY PRISMADecember 7, 2010

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